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Malibu Landscape Lighting

Fail

Shoppers spend only $75K a year here, so Malibu Landscape Lighting is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$75K/yr37K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
45%top-5 click share · 13 brands · 14 sellers

Flapen Score

Malibu Landscape Lighting against its category

The dotted line is the Tools & Home Improvement average. Past it, Malibu Landscape Lighting is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malibu Landscape Lighting market on Amazon at a glance

Shoppers on Amazon United States searched for Malibu Landscape Lighting 37K times last year and spent an estimated $75K. The top 5 brands take 87% of clicks. Demand peaks in Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
2.6%
Market size, estimated
$75Ka year
Peak month
April2.3× the quietest month
Top search term
malibu landscape lighting17K searches a year

02 · Price

A sale here is worth $77.19.

Listings sell for $77.19 on average, from $16.42 to $245.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $77.19 that is $0 to $8K a year per listing.

Average price
$77.19inside the $15 to $100 sweet spot
Price range
$16.42–$245.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #668 within Landscape Lighting. It carries 442 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
1.4%
Average rank
#668in Landscape Lighting
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
442per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Malibu Landscape Lighting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

10%

  • Malibu C56%
  • GreenLighting11%
  • XPRS Nutra10%
  • GreenLighting Paradise7%
  • Paradise Herbs4%
  • EDISHINE3%
  • Open — no brand owns it (7 brands, 10%)

Demand

Malibu Landscape Lighting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.3×

Search terms

Top Malibu Landscape Lighting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malibu landscape lighting17K/yr
  • malibu lighting7K/yr
  • malibu low voltage landscape lights5K/yr
  • malibu landscape lights4K/yr
  • malibu outdoor lighting3K/yr

Reviews and returns

What reviews say buyers love and hate about Malibu Landscape Lighting

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Durability”
4.8%of orders come back
“Wont last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Malibu Landscape Lighting questions

Answered from the same tracked data.