Is Makita Fan profitable to sell on Amazon United States?

Flapen scores Makita Fan 57 out of 100 on Amazon United States, a Maybe. Shoppers spend $215K a year across 25 tracked products. Amazon counts 3 of the 7 products launched in the last year as successful launches. Search demand grew +307.2% in the last 90 days.

How competitive is the Makita Fan niche on Amazon United States?

15 brands and 78 sellers compete in Makita Fan on Amazon United States. The top 5 Makita Fan products take 55% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Makita Fan?

Makita Fan buyers on Amazon United States complain most about Strength, Durability, and Advertised Vs Actual Product. Returns run at 3.4% of orders.

When does demand for Makita Fan peak?

Search demand for Makita Fan on Amazon United States peaks in Jun–Jul–Aug, and the busiest month runs 11.9× the quietest.

What does it cost to enter the Makita Fan niche?

Makita Fan sells for $77.31 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $25.64 to $175.87. The average product has 440 reviews, the count a new listing must catch up to.

Makita Fan

Maybe

Search demand grew +307.2% this quarter. But buyers convert on only 2.7% of searches, so Makita Fan is a Maybe.

Filters Trending High Price

Flapen Score: 57
57 / 100Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size: $215K/yr102K searches / yr
90-day growth: +307.2%search demand this quarter
Competition: 55%top-5 click share · 15 brands · 78 sellers

Flapen Score

Makita Fan against its category

The dotted line is the Tools & Home Improvement average. Past it, Makita Fan is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Makita Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Makita Fan 102K times last year and spent an estimated $215K. The top 5 brands take 78% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +307.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months: 102K
Growth, 90 days vs prior 90: +307.2%
Conversion, latest week: 2.7%
Market size, estimated: $215Ka year
Peak month: July11.9× the quietest month
Top search term: makita fan70K searches a year

02 · Price

A sale here is worth $77.31.

Listings sell for $77.31 on average, from $25.64 to $175.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $77.31 that is $8K to $19K a year per listing.

Average price: $77.31inside the $15 to $100 sweet spot
Price range: $25.64–$175.87
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: $8K–$19K
Returns: 3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #649 within Ventilation Fans. It carries 440 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 100%
Out of stock, average day: 10.6%
Average rank: #649in Ventilation Fans
Average rating: 4.43 starsAmazon United States average 4.42 stars
Average reviews: 440per listing
Listings tracked: 25

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 3Amazon's first-year sales bar
Average brand age: 26 months

Products