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Mailbox Post

Maybe

The top 5 products take only 27% of clicks. But buyers convert on only 1.2% of searches, so Mailbox Post is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$1.3M/yr1.0M searches / yr
90-day growth
+38.5%search demand this quarter
Competition
27%top-5 click share · 24 brands · 94 sellers

Flapen Score

Mailbox Post against its category

The dotted line is the Tools & Home Improvement average. Past it, Mailbox Post is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mailbox Post market on Amazon at a glance

Shoppers on Amazon United States searched for Mailbox Post 1.0M times last year and spent an estimated $1.3M. The top 5 brands take 73% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+38.5%
Conversion, latest week
1.2%
Market size, estimated
$1.3Ma year
Peak month
May1.8× the quietest month
Top search term
mailbox post530K searches a year

02 · Price

A sale here is worth $105.39.

Listings sell for $105.39 on average, from $15.60 to $393.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $105.39 that is $11K to $26K a year per listing.

Average price
$105.39above the $15 to $100 sweet spot
Price range
$15.60–$393.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$11K–$26K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #31 within Mailboxes & Accessories. It carries 823 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
81%
Out of stock, average day
3.3%
Average rank
#31in Mailboxes & Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
823per listing
Listings tracked
64

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mailbox Post products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$25K$50K$76K$101K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

94

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

27%

Top 20: 65%

Open market

23%

  • ARCHITECTURAL MAILBOXES52%
  • Mayne8%
  • Step25%
  • Simplay34%
  • 4Ever Products3%
  • Zippity Outdoor Products3%

Demand

Mailbox Post search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Mailbox Post search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mailbox post530K/yr
  • mailbox post kit142K/yr
  • mailbox posts42K/yr
  • mail box post35K/yr
  • mail box post for outside46K/yr
  • mailbox post cover20K/yr
  • wood mailbox post17K/yr
  • metal mailbox post22K/yr
  • white mailbox post19K/yr
  • mailbox stand21K/yr

Reviews and returns

What reviews say buyers love and hate about Mailbox Post

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Way too short”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mailbox Post questions

Answered from the same tracked data.