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Mailbox Latch

Fail

Shoppers spend only $43K a year here, so Mailbox Latch is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$43K/yr83K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
71%top-5 click share · 15 brands · 17 sellers

Flapen Score

Mailbox Latch against its category

The dotted line is the Tools & Home Improvement average. Past it, Mailbox Latch is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mailbox Latch market on Amazon at a glance

Shoppers on Amazon United States searched for Mailbox Latch 83K times last year and spent an estimated $43K. The top 5 brands take 72% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
6.0%
Market size, estimated
$43Ka year
Top search term
mailbox latch22K searches a year

02 · Price

A sale here is worth $8.58.

Listings sell for $8.58 on average, from $5.31 to $29.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $8.58 that is $858 to $2K a year per listing.

Average price
$8.58under the $15 to $100 sweet spot
Price range
$5.31–$29.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$858–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #106 within Cabinet Hardware. It carries 418 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
2.2%
Average rank
#106in Cabinet Hardware
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
418per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mailbox Latch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$4K$9K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

17

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

23%

  • Juglok28%
  • TonGass26%
  • JSP Manufacturing8%
  • DIICCYO6%
  • BPR5%
  • FIX ZHANG5%

Demand

Mailbox Latch search demand

Weekly searches over the year. Pick a range.

2K2KMar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Mailbox Latch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mailbox latch22K/yr
  • mailbox handle replacement8K/yr
  • mailbox repair kit8K/yr
  • mailbox latch replacement6K/yr
  • mailbox replacement parts11K/yr
  • mailbox parts9K/yr
  • mailbox handle5K/yr
  • mailbox door latch4K/yr
  • mailbox hardware kit4K/yr
  • mailbox latch replacement kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Mailbox Latch

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Magnetic Strength/Adsorption”
3.1%of orders come back
“the magnet won't stay”
A buyer, on “Magnetic Strength/Adsorption”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mailbox Latch questions

Answered from the same tracked data.