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Mailbox Insert

Maybe

Products sell for $52.07 on average, inside the sweet spot. But demand is soft, at -8.2% this quarter, so Mailbox Insert is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$345K/yr152K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
50%top-5 click share · 19 brands · 45 sellers

Flapen Score

Mailbox Insert against its category

The dotted line is the Tools & Home Improvement average. Past it, Mailbox Insert is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mailbox Insert market on Amazon at a glance

Shoppers on Amazon United States searched for Mailbox Insert 152K times last year and spent an estimated $345K. The top 5 brands take 74% of clicks. Demand peaks in Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
4.3%
Market size, estimated
$345Ka year
Peak month
September1.7× the quietest month
Top search term
mailbox door replacement48K searches a year

02 · Price

A sale here is worth $52.07.

Listings sell for $52.07 on average, from $15.60 to $352.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $52.07 that is $5K to $13K a year per listing.

Average price
$52.07inside the $15 to $100 sweet spot
Price range
$15.60–$352.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #79 within Mailboxes & Accessories. It carries 350 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
90%
Out of stock, average day
5.6%
Average rank
#79in Mailboxes & Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
350per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mailbox Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$34K$52K$69K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

45

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

21%

  • Bayshore Mailbox Company28%
  • OKBA18%
  • Generic17%
  • VELQUA6%
  • Moxweyeni5%
  • DIICCYO5%

Demand

Mailbox Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25DecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Mailbox Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mailbox door replacement48K/yr
  • mailbox replacement door20K/yr
  • mailbox door19K/yr
  • plastic mailbox door replacement11K/yr
  • mailbox insert12K/yr
  • mailbox insert for brick mailbox9K/yr
  • mailbox lid replacement9K/yr
  • replacement mailbox door7K/yr
  • mailbox liner4K/yr
  • mail box door replacements5K/yr

Reviews and returns

What reviews say buyers love and hate about Mailbox Insert

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Magnetic Strength/Adsorption”
2.7%of orders come back
“magnet fell off and cant find”
A buyer, on “Magnetic Strength/Adsorption”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mailbox Insert questions

Answered from the same tracked data.