Is mailbox alert profitable to sell on Amazon United States?

The niche generates $128K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (42/100).

How competitive is the mailbox alert niche?

9 brands and 18 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in mailbox alert?

Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Connectivity-Overall. The return rate is 6.6% — above our launch gate.

When does demand for mailbox alert peak?

Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the mailbox alert niche?

Listings span $11.71–$55.44; the average listing price is $31.54 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.

mailbox alert

Skip it

Soft demand (-27.0% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$31.54

avg listing price — sweet spot $15–$100

Price range

Great$11.71–$55.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good531.75

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$128K

$128K/yr · 137K searches

Returns

Bad6.6%

return rate — above 5% kills the launch gate

Growth

Bad-27.0%

90-day search growth — must beat 0% to launch

Signals Quality Gap High Returns

According to Flapen's Amazon United States niche tracking, mailbox alert is a $128K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mailbox alert market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $126K–$158K; units × avg price
Conversion rate: 3.0%
Avg BSR: #167
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 18.3%
Avg brand age: 56 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

X-Sense37%
Mail Chime14%
briidea11%
BITIWEND11%
Satisure10%
Feekoon8%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top mailbox alert search terms

mailbox sensor22K/yr -9.3%1.1% conv.
mailbox alarm24K/yr -32.0%2.5% conv.
mailbox alert for delivered mail18K/yr -28.1%2.4% conv.
mailbox alert16K/yr -38.8%2.1% conv.
smart mailbox10K/yr +6.6%0.0% conv.
mailbox notification device9K/yr -27.7%2.1% conv.
mailbox alarm for delivered mail10K/yr -46.5%3.6% conv.
mailbox sensor alert wireless7K/yr -33.1%2.6% conv.
mailbox alarm wireless long range6K/yr -26.4%1.8% conv.
mail box alert for delivered mail4K/yr -40.3%3.3% conv.

All search terms

Top mailbox alert products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

X-Sense Smart Mailbox Alarm Wireless Long Range Mailbox Alert Mailbox Sensor with SBS50 Base Station for Delivered Mail SMA11

X-Sense$32.014.3★1,502 rev

Mailbox Alarm Mail Chime Notification System-Mail Alarm 600 ft Long Range Wireless Mailbox Alert with LED Light Flashing and Sound Reminderser

Satisure$26.533.9★238 rev

Mailbox Alarm Wireless Long Range Mailbox Alert Mailbox Chime Notification System 600 ft Long Range LED Light Flashing and Sound Reminderser Station for Delivered Mail

BITIWEND$28.653.9★182 rev

1 Pack Mailbox Notification Device Mail Arrival Indicator Device Mailbox Alert Alarm for Delivered Mail (Yellow)

Feekoon$11.714.4★141 rev

Mail Chime MAIL-1200 Mailbox Notification System Mailbox Signal With Wireless Transmitter

Mail Chime$55.444.4★3,199 rev

Newest

by launch date

WiFi Mail Chime Smart Wireless Mailbox Chime Sensor Long Range Mail Alert System with Real-time App Notifications Mailbox Alarm with LED Light and Sound Reminders for Delivered

BITIWEND$39.460 rev

2mo ago

Briidea WiFi Mailbox Alert with LoRa Technology Up to 1200ft Long Range Updated Sensing Technology Fits for Any Mailbox Type 2.4 & 5GHz Dual-Band WiFi Compatible Low Power with Battery Indicator

briidea$36.6118 rev

7mo ago

1 Pack Mailbox Notification Device Mail Arrival Indicator Device Mailbox Alert Alarm for Delivered Mail (Yellow)

Feekoon$11.71141 rev

10mo ago

Mailbox Alarm Wireless Long Range Mailbox Alert Mailbox Chime Notification System 600 ft Long Range LED Light Flashing and Sound Reminderser Station for Delivered Mail

BITIWEND$28.65182 rev

1y ago

Smart Mailbox Sensor with WiFi Mailbox Alert for Delivered Mail 500 ft Long Range Wireless Mailbox Alarm with LED Light and Sound Reminders Mailbox Security System 2.4G WiFi Compatible

BCY hohipi$26.2944 rev

1y ago

What buyers say about mailbox alert

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation18%

“Easy Setup”

Efficiency12%

“it functions well nonetheless”

Quality-Overall9%

“is well made”

Value For Money8%

“Good price”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use6%

“Easy Peasy”

Alarm/Timer Accuracy4%

“Great mailbox alert”

Range4%

“has a pretty good range”

Instructions/User Manual/Troubleshooting3%

“the instructions are clear”

Battery Life2%

“Battery life seems good so far”

What buyers complain about

Functionality-Overall23%

“Doesn't work”

Instructions/User Manual/Troubleshooting8%

“didnt read instructions”

Connectivity-Overall6%

“Never could get to pair”

Durability6%

“Durability issues”

Battery Life5%

“Batteries go dead frequently”

Alarm/Timer Accuracy5%

“Mail box alarm does not work”

Assembly/Installation4%

“Experienced issues during setup”

Adhesion/Stickiness3%

“Terrible adhesive”

Quality-Overall3%

“Cheap made”

Compatibility-Overall3%

“incompatible with 5.0 GHz - READ THIS”

Top return reasons

Alarm/Timer Accuracy21%

Functionality-Overall17%

Connectivity-Overall12%

Range10%

Compatibility-Overall8%

Defective Material/Parts7%