mailbox
Worth a lookShows a $11.5M/yr market, but weak search conversion (1.7%) keeps it on the watch list.
Market size
Incredible$11.5M$11.5M/yr · 8.4M searches
Avg price
Great$81.48avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Okay1,664.22avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$14.18–$393.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, mailbox is a $11.5M/yr Amazon United States market (8.4M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mailbox market data
- Units sold / yr
- 125K–150K
- avg 2,500–3,000/product
- Revenue / yr
- $10.2M–$12.2M
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
94
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
35%
Top 20: 70%
Open market
13%
- ARCHITECTURAL MAILBOXES64%
- Step29%
- KYODOLED5%
- Mail Boss3%
- Uniclife3%
- Simplay32%
- Open — no brand owns it (12 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top mailbox search terms
- mailbox2.8M/yr
- mailboxes for outside2.2M/yr
- mailbox post530K/yr
- mail box451K/yr
- mailbox post kit142K/yr
- mail boxes for house outside370K/yr
- mailboxes262K/yr
- mailbox with post196K/yr
- buzon de correo para casa210K/yr
- wall mount mailbox153K/yr
Top mailbox products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Architectural Mailboxes Parsons Post Mount Mailbox Black Medium
ARCHITECTURAL MAILBOXES$15.604.6★4,274 rev
Architectural Mailboxes Chadwick Galvanized Steel Post Mount Mailbox 8950B-10 Black Medium Capacity
ARCHITECTURAL MAILBOXES$36.154.6★3,142 rev
ARCHITECTURAL MAILBOXES Grand Haven Plastic Mailbox and Post Kit Black Extra Large
ARCHITECTURAL MAILBOXES$86.654.7★1,253 rev
ARCHITECTURAL MAILBOXES Townhouse Galvanized Steel Wall-Mount Mailbox Black Small
ARCHITECTURAL MAILBOXES$14.864.6★1,584 rev
KYODOLED Wall-Mount Mailbox for House Large Capacity Mail Box Galvanized Steel Rust-Proof Metal Post Box Mailboxes for Outside 15.7x9.9x4.9 Black
KYODOLED$29.904.6★4,827 rev
Newest
by launch date
Architectural Mailboxes Modern Heritage Wall Mount Mailbox Black Small
ARCHITECTURAL MAILBOXES$15.50255 rev
Zinovo Metal Post Mount Mailboxes for Outside Galvanized Steel Waterproof Medium Capacity Red Flag Indicated Modern Style Mail Boxes for House Outside/Residential Black 18.8 x 9 x 6.7 inches
Zinovo$52.42169 rev
Architectural Mailboxes MailMax Post Mount Mailbox Black Large
ARCHITECTURAL MAILBOXES$79.95217 rev
Uniclife Wall Mount Mailbox for Outside Locking Mail Box Large Mailbox with Key Lock Security Mail Box for House Safe Key Drop Box Post Box Steel Cash Drop Box for Home Office School Black
Uniclife$26.23576 rev
RAINHOL Black Post Mount Galvanized Steel Mailbox 19x8.7x6.7in
RAINHOL$53.80567 rev
Trending
90-day click momentum
Architectural Mailboxes 7600B-10 MB1 Mailbox Medium Black
ARCHITECTURAL MAILBOXES$29.584.6★
Architectural Mailboxes Roxbury Mailbox with Post Rubbed Bronze Large
ARCHITECTURAL MAILBOXES$98.144.6★
Architectural Mailboxes Classic Plastic Mailbox and Post Kit GCL100MAM Mocha
ARCHITECTURAL MAILBOXES$68.244.6★
Architectural Mailboxes 8760B-10 Carlisle Postmount Mailbox Medium Black
ARCHITECTURAL MAILBOXES$33.324.5★
Architectural Mailboxes Chadwick Galvanized Steel Post Mount Mailbox 8950B-10 Black Medium Capacity
ARCHITECTURAL MAILBOXES$36.154.6★
What buyers say about mailbox
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Easy to assemble”
“Very strong mailbox”
“Great fit”
“Affordable Price”
“Better than expected”
“didnt break”
“It looks sleek as well”
“Easy to put on”
“Heavy”
What buyers complain about
“Too big”
“Bad quality”
“Difficult installation”
“Durability Problems”
“Cheap and flimsy”
“Poor locking mechanism”
“won't open all the way”
“doesnt stay on”
“Door magnet inadequate”
“No Directions”
Top return reasons
Common questions
- Is mailbox profitable to sell on Amazon United States?
- The niche generates $11.5M/yr across 59 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the mailbox niche?
- 18 brands and 94 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in mailbox?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 4.0%.
- When does demand for mailbox peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the mailbox niche?
- Listings span $14.18–$393.57; the average listing price is $81.48 (sweet spot $15–$100). The average incumbent carries 1,664 reviews — the moat a new listing must climb.