Is Magnetic Door Lock profitable to sell on Amazon United States?

Flapen scores Magnetic Door Lock 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $246K a year across 47 tracked products. Amazon counts 1 of the 4 products launched in the last year as successful launches. Search demand grew -6.4% in the last 90 days.

How competitive is the Magnetic Door Lock niche on Amazon United States?

23 brands and 31 sellers compete in Magnetic Door Lock on Amazon United States. The top 5 Magnetic Door Lock products take 35% of clicks, and the top 5 brands take 52%.

What do buyers complain about in Magnetic Door Lock?

Magnetic Door Lock buyers on Amazon United States complain most about Magnetic Strength/Adsorption, Adhesion/Stickiness, and Strength. Returns run at 3.3% of orders.

When does demand for Magnetic Door Lock peak?

Search demand for Magnetic Door Lock on Amazon United States peaks in Jan–Aug–Nov, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Magnetic Door Lock niche?

Magnetic Door Lock sells for $65.61 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.90 to $206.31. The average product has 1,481 reviews, the count a new listing must catch up to.

Magnetic Door Lock

Maybe

Products sell for $65.61 on average, inside the sweet spot. But demand is soft, at -6.4% this quarter, so Magnetic Door Lock is a Maybe.

Filters No Dominant Brand High Price

Flapen Score: 54
54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size: $246K/yr166K searches / yr
90-day growth: -6.4%search demand this quarter
Competition: 35%top-5 click share · 23 brands · 31 sellers

Flapen Score

Magnetic Door Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Magnetic Door Lock is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Magnetic Door Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Magnetic Door Lock 166K times last year and spent an estimated $246K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Aug–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months: 166K
Growth, 90 days vs prior 90: -6.4%
Conversion, latest week: 2.3%
Market size, estimated: $246Ka year
Peak month: January2.4× the quietest month
Top search term: magnetic door lock55K searches a year

02 · Price

A sale here is worth $65.61.

Listings sell for $65.61 on average, from $5.90 to $206.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $65.61 that is $0 to $7K a year per listing.

Average price: $65.61inside the $15 to $100 sweet spot
Price range: $5.90–$206.31
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: $0–$7K
Returns: 3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Door Hardware & Locks. It carries 1,481 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #274in Door Hardware & Locks
Average rating: 4.33 starsAmazon United States average 4.42 stars
Average reviews: 1,481per listing
Listings tracked: 47

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 1Amazon's first-year sales bar
Average brand age: 43 months

Products