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Maglite Bulb

Fail

The top 5 brands take 95% of clicks, so Maglite Bulb is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$84K/yr78K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
60%top-5 click share · 8 brands · 68 sellers

Flapen Score

Maglite Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Maglite Bulb is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maglite Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Maglite Bulb 78K times last year and spent an estimated $84K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
9.9%
Market size, estimated
$84Ka year
Peak month
January1.6× the quietest month
Top search term
maglite replacement bulb26K searches a year

02 · Price

A sale here is worth $10.89.

Listings sell for $10.89 on average, from $5.14 to $22.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.89 that is $3K to $5K a year per listing.

Average price
$10.89under the $15 to $100 sweet spot
Price range
$5.14–$22.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #486 within Light Bulbs. It carries 2,143 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#486in Light Bulbs
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,143per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Maglite Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$17K$25K$34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

68

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

3%

  • MagLite56%
  • TRLIFE23%
  • Dorcy6%
  • Swess6%
  • Deerma4%
  • GLGYCB2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Maglite Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Maglite Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maglite replacement bulb26K/yr
  • mini maglite bulb12K/yr
  • mag light bulb8K/yr
  • mag lite replacement bulbs7K/yr
  • maglite bulb7K/yr
  • maglite bulbs4K/yr
  • mini mag light bulb4K/yr
  • mag light replacement bulb2K/yr
  • maglite flashlight bulb3K/yr
  • mag-lite replacement bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Maglite Bulb

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Brightness/Shine/Glow”
30%of negative reviews mention “Brightness/Shine/Glow”
2.4%of orders come back
“Not as bright as I had hoped”
A buyer, on “Brightness/Shine/Glow”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Maglite Bulb questions

Answered from the same tracked data.