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Machinist Ruler

Fail

Shoppers spend only $56K a year here, so Machinist Ruler is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$56K/yr85K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
52%top-5 click share · 11 brands · 53 sellers

Flapen Score

Machinist Ruler against its category

The dotted line is the Tools & Home Improvement average. Past it, Machinist Ruler is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Machinist Ruler market on Amazon at a glance

Shoppers on Amazon United States searched for Machinist Ruler 85K times last year and spent an estimated $56K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
5.6%
Market size, estimated
$56Ka year
Peak month
January1.3× the quietest month
Top search term
machinist ruler36K searches a year

02 · Price

A sale here is worth $11.78.

Listings sell for $11.78 on average, from $4.99 to $43.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.78 that is $1K to $3K a year per listing.

Average price
$11.78under the $15 to $100 sweet spot
Price range
$4.99–$43.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #92 within Measuring & Layout Tools. It carries 1,134 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#92in Measuring & Layout Tools
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,134per listing
Listings tracked
28

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
62 months

Products

Top Machinist Ruler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$7K$9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

53

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

7%

  • PEC Tools43%
  • Mr. Pen26%
  • Mitutoyo11%
  • Frienda5%
  • ALLWIN5%
  • EBOOT4%
  • Open — no brand owns it (5 brands, 7%)

Demand

Machinist Ruler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Machinist Ruler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • machinist ruler36K/yr
  • precision ruler13K/yr
  • machinist scale12K/yr
  • 6 inch scale8K/yr
  • machinist ruler 6 inch7K/yr
  • steel rule6K/yr
  • 6 scale4K/yr

Reviews and returns

What reviews say buyers love and hate about Machinist Ruler

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Measurement/Reading Accuracy”
0.5%of orders come back
“Poor accuracy, poor quality”
A buyer, on “Measurement/Reading Accuracy”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Machinist Ruler questions

Answered from the same tracked data.