lumary
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible66.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$140.40avg listing price — sweet spot $15–$100
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 77K searches
Price range
Bad$25.73–$392.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad9.6%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lumary is a $113K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
lumary market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $176K–$211K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #889
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 23.1%
- Avg brand age
- 27 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
1 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
0%
- Lumary100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Top lumary search terms
- lumary29K/yr
- lumary outdoor lights38K/yr
- lumary lights10K/yr
Top lumary products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lumary Permanent Outdoor Lights 2 with Remote 150ft RGBAICW Outdoor Lights
Lumary$279.614.5★55 rev
Lumary Smart Landscape Lights Gen2 56FT Outdoor Spotlights 6 Pack
Lumary$75.964.2★33 rev
Lumary Smart Landscape Lights Pro 500LM 6 Pack Color Changing Landscape Spotlights IP65 Waterproof RGBAICW Low Voltage Outdoor Lights for Garden Yard and Pathway APP/Remote/Voice Control 65FT
Lumary$208.704.1★137 rev
Lumary WiFi Water Timer for Garden Hose w/Hub Brass Inlet Work with Alexa
Lumary$25.734.3★276 rev
Lumary Smart Landscape Lights 56Ft 6 Pack RGBAIWW Low Voltage Landscape Lighting IP65 Waterproof Spotlight Color Changing Garden & Yard Lights App/Voice/Remote Control Compatible with Alexa
Lumary$64.994.0★135 rev
Newest
by launch date
Lumary Smart RGBAI Outdoor Wall Washer Lights IP65 Waterproof 4 Pack
Lumary$137.515 rev
Lumary Smart Low Voltage Deck Lights with Hub IP65 Waterproof 6 Pack
Lumary$121.6711 rev
Lumary Smart Gazebo Ceiling Fan with Color Light Outdoor Alexa/APP Control
Lumary$152.9027 rev
Lumary Smart Recessed Lighting 6 Inch RGBWW Canless Slim Wafer Lights 13W
Lumary$104.6314 rev
Lumary Smart Recessed Lighting 4 Inch RGBWW Canless Slim Wafer Lights 9W
Lumary$88.2926 rev
Trending
90-day click momentumLumary Smart Low Voltage Deck Lights with Hub IP65 Waterproof 6 Pack
Lumary$121.674.6★
Lumary Smart Landscape Lights Gen2 56FT Outdoor Spotlights 6 Pack
Lumary$75.964.2★
Lumary Smart RGBAI Outdoor Wall Washer Lights IP65 Waterproof 4 Pack
Lumary$137.514.6★
Lumary Smart Landscape Lights Pro 500LM 6 Pack Color Changing Landscape Spotlights IP65 Waterproof RGBAICW Low Voltage Outdoor Lights for Garden Yard and Pathway APP/Remote/Voice Control 65FT
Lumary$208.704.1★
Lumary Smart Recessed Lighting 4 Inch RGBWW Canless Slim Wafer Lights 9W
Lumary$88.294.6★
What buyers say about lumary
What buyers praise and complain about, mined from review topics.What buyers love
“Brightness is excellent”
“Easy enough to install”
“very colorful”
“Build quality is solid”
“The design is simple yet elegant”
“Worth the money”
“easy to use”
“the connectivity has been rock solid”
“The remote is simple”
“It feels durable”
What buyers complain about
“Impossible to connect”
“Failed in less than a year”
“Irem never worked”
“It doesn't get any easier to install these lights”
“Light not working”
“Low quality”
“The instructions are terrible”
“The colors were not very vibrant”
“I do think they're a bit expensive for what they are”
“I have had the lights ignor on and off times and they also will not remember the color settings”
Top return reasons
Common questions
- Is lumary profitable to sell on Amazon United States?
- The niche generates $113K/yr across 40 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the lumary niche?
- 1 brands and 8 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lumary?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 9.6% — above our launch gate.
- When does demand for lumary peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the lumary niche?
- Listings span $25.73–$392.94; the average listing price is $140.40 (sweet spot $15–$100). The average incumbent carries 66 reviews — the moat a new listing must climb.