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Lubricant Oil for Tools

Fail

The products selling today already average 4.7★, so Lubricant Oil for Tools is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$102K/yr105K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
65%top-5 click share · 10 brands · 140 sellers

Flapen Score

Lubricant Oil for Tools against its category

The dotted line is the Tools & Home Improvement average. Past it, Lubricant Oil for Tools is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lubricant Oil for Tools market on Amazon at a glance

Shoppers on Amazon United States searched for Lubricant Oil for Tools 105K times last year and spent an estimated $102K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
10.3%
Market size, estimated
$102Ka year
Peak month
May1.2× the quietest month
Top search term
machine oil32K searches a year

02 · Price

A sale here is worth $9.42.

Listings sell for $9.42 on average, from $4.87 to $19.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $9.42 that is $5K to $7K a year per listing.

Average price
$9.42under the $15 to $100 sweet spot
Price range
$4.87–$19.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Lubricants. It carries 11,727 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#17in Lubricants
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
11,727per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Lubricant Oil for Tools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$31K$46K$61K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

140

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • 3-IN-ONE51%
  • Hoppe's10%
  • WD-40 Specialist8%
  • WD-407%
  • Made Here Co.5%
  • OAIEGSD4%
  • Open — no brand owns it (4 brands, 15%)

Demand

Lubricant Oil for Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Lubricant Oil for Tools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • machine oil32K/yr
  • lubricating oil23K/yr
  • light machine oil13K/yr
  • lubricant oil8K/yr
  • mini wd408K/yr
  • wd40 mini6K/yr
  • machine oil for tools4K/yr
  • lubricant oil for tools2K/yr
  • oil lubricant3K/yr
  • lubricating oil for tools4K/yr

Reviews and returns

What reviews say buyers love and hate about Lubricant Oil for Tools

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“Oil leak”
A buyer, on “Leak-Proof”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lubricant Oil for Tools questions

Answered from the same tracked data.