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Lorex Doorbell Camera

Fail

The top 5 brands take 100% of clicks, so Lorex Doorbell Camera is a Fail.

Flapen Score
28
28 / 100
Ranks 9,312 of 9,536 Tools & Home Improvement niches · −20 vs the category median of 48
Market size
$112K/yr78K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
94%top-5 click share · 5 brands · 17 sellers

Flapen Score

Lorex Doorbell Camera against its category

The dotted line is the Tools & Home Improvement average. Past it, Lorex Doorbell Camera is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lorex Doorbell Camera market on Amazon at a glance

Shoppers on Amazon United States searched for Lorex Doorbell Camera 78K times last year and spent an estimated $112K. All 5 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
1.4%
Market size, estimated
$112Ka year
Top search term
lorex doorbell camera57K searches a year

02 · Price

A sale here is worth $106.33.

Listings sell for $106.33 on average, from $60.95 to $164.29. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $106.33 that is $11K to $27K a year per listing.

Average price
$106.33above the $15 to $100 sweet spot
Price range
$60.95–$164.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$11K–$27K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #122 within Door Chimes & Bells. It carries 8,093 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
24.5%
Average rank
#122in Door Chimes & Bells
Average rating
3.95 starsAmazon United States average 4.42 stars
Average reviews
8,093per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lorex Doorbell Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

$0$11K$22K$34K$45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Lorex91%
  • eufy Security3%
  • Tapo3%
  • Ring2%
  • REOLINK2%
  • Open — no brand owns it (0%)

Demand

Lorex Doorbell Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Lorex Doorbell Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lorex doorbell camera57K/yr
  • lorex doorbell13K/yr
  • lorex doorbell camera 4k5K/yr
  • lorex 4k doorbell3K/yr

Reviews and returns

What reviews say buyers love and hate about Lorex Doorbell Camera

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Connectivity-Overall”
5.1%of orders come back
“it takes forever to connect”
A buyer, on “Connectivity-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lorex Doorbell Camera questions

Answered from the same tracked data.