Is lorex doorbell camera profitable to sell on Amazon United States?

The niche generates $112K/yr across 8 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (28/100).

How competitive is the lorex doorbell camera niche?

5 brands and 17 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lorex doorbell camera?

Top complaints mined from reviews: Connectivity-Overall, Battery Life, Functionality-Overall. The return rate is 5.1% — above our launch gate.

What does it cost to enter the lorex doorbell camera niche?

Listings span $60.95–$164.29; the average listing price is $106.33 (sweet spot $15–$100). The average incumbent carries 8,093 reviews — the moat a new listing must climb.

lorex doorbell camera

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Good$106.33

avg listing price — sweet spot $15–$100

Price range

Okay$60.95–$164.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$112K

$112K/yr · 78K searches

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Review moat

Bad8,092.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap High Returns High Price

According to Flapen's Amazon United States niche tracking, lorex doorbell camera is a $112K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

lorex doorbell camera market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $133K–$159K; units × avg price
Conversion rate: 1.4%
Avg BSR: #122
Page quality: 0%
Prime: 75%
Sponsored: 100%
Out of stock: 24.5%
Avg brand age: 30 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Lorex91%
eufy Security3%
Tapo3%
Ring2%
REOLINK2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 46 weeks — -16.2% search growth over the last 90 days.

Open Trend

Top lorex doorbell camera search terms

lorex doorbell camera57K/yr -15.3%1.7% conv.
lorex doorbell13K/yr -8.1%1.4% conv.
lorex doorbell camera 4k5K/yr -38.9%0.9% conv.
lorex 4k doorbell3K/yr -32.6%0.4% conv.

All search terms

Top lorex doorbell camera products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lorex$164.293.4★88 rev

Lorex 1080p Wired WiFi Smart Video Doorbell Camera w/No Subscription Fee - Smart Security Lighting Motion Detection 2 Way Talk Includes 32GB MicroSD (Slate)

Lorex$72.643.8★814 rev

Lorex$140.692.9★69 rev

Lorex 2K Wired WiFi Smart Video Doorbell Camera w/No Subscription Fee - Smart Security Lighting Night Vision Motion Detection Requires Existing Wiring (White)

Lorex$114.954.1★929 rev

eufy Security Video Doorbell E340 No Subscription Dual Cameras 2K FHD Head-to-Toe View Doorbell Camera Wireless & Wired Color Night Vision Two-Way Talk AI Motion/Package Detection Built-in 8GB

eufy Security$111.574.2★4,118 rev

Newest

by launch date

Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze

Ring$60.9553,227 rev

1y ago

Tapo 2K+ Wired or Battery Powered Smart Video Doorbell with Chime - 180 Field of View Person/Vehicle/Package Detection Ring Call 2-Way Audio Subscription-Free Local Storage or Optional Cloud D225

Tapo$85.402,178 rev

1y ago

eufy Security Video Doorbell E340 No Subscription Dual Cameras 2K FHD Head-to-Toe View Doorbell Camera Wireless & Wired Color Night Vision Two-Way Talk AI Motion/Package Detection Built-in 8GB

eufy Security$111.574,118 rev

2y ago

REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera

REOLINK$100.143,319 rev

3y ago

Lorex$164.2988 rev

4y ago

What buyers say about lorex doorbell camera

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation12%

“Easy Install”

Camera Quality11%

“Great clear camera”

Quality-Overall11%

“Good hardware”

Value For Money9%

“Good Value”

Image/Picture Clarity6%

“Great picture”

Battery Life4%

“The battery life is quite good”

Connectivity-Overall4%

“Connection was quite easy”

Advertised Vs Actual Product4%

“As advertised”

Video Quality4%

“Great picture on video”

Ease Of Use3%

“Easy to use”

What buyers complain about

Connectivity-Overall18%

“it takes forever to connect”

Battery Life12%

“Battery dies fast”

Functionality-Overall7%

“pretty basic functions”

Quality-Overall5%

“or very bad quality control”

Charging5%

“Not charging”

Durability4%

“Over a week and still nothing”

Assembly/Installation4%

“Difficult set up”

Compatibility-Overall3%

“Not PC compatible”

Software/Application3%

“Bad software”

Camera Quality2%

“Doorbell camera just stopped working”

Top return reasons

Connectivity-Overall24%

Value For Money16%

Compatibility-Overall12%

Functionality-Overall8%

Size-Overall6%

Assembly/Installation4%

Defective Material/Parts3%

Mounting3%

Charging3%

Battery Life3%

Common questions

Is lorex doorbell camera profitable to sell on Amazon United States?: The niche generates $112K/yr across 8 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (28/100).
How competitive is the lorex doorbell camera niche?: 5 brands and 17 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lorex doorbell camera?: Top complaints mined from reviews: Connectivity-Overall, Battery Life, Functionality-Overall. The return rate is 5.1% — above our launch gate.
What does it cost to enter the lorex doorbell camera niche?: Listings span $60.95–$164.29; the average listing price is $106.33 (sweet spot $15–$100). The average incumbent carries 8,093 reviews — the moat a new listing must climb.