Long Tape Measure
MaybeAn estimated 1.1% of orders come back. But shoppers spend an estimated $88K a year here, so Long Tape Measure is a Maybe.
- Flapen Score
- 51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 4851
- Market size
- $88K/yr45K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 43 sellers
Flapen Score
Long Tape Measure against its category
The dotted line is the Tools & Home Improvement average. Past it, Long Tape Measure is stronger. Inside it, weaker.
Market
The Long Tape Measure market on Amazon at a glance
Shoppers on Amazon United States searched for Long Tape Measure 45K times last year and spent an estimated $88K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $88Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- long tape measure19K searches a year
02 · Price
A sale here is worth $17.48.
Listings sell for $17.48 on average, from $8.28 to $34.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $17.48 that is $4K to $9K a year per listing.
- Average price
- $17.48inside the $15 to $100 sweet spot
- Price range
- $8.28–$34.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #80 within Measuring & Layout Tools. It carries 2,006 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #80in Measuring & Layout Tools
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,006per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Long Tape Measure products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Open Reel Fiberglass Measuring Tape Versatile Reliable Shock-Absorbing Handle Inch/Metric Scale Impact Resistant Shell 100-feet (30-Meters) by 1/2-Inch Orange
- Price
- $10.93
- Rating
- 4.6/5
- Reviews
- 3,342
- Age
- 6y ago

Komelon 6611IM Feet/Inches and Metric Fiber Tape Reel with Double Nylon Coated Fiberglass Blade 100-Feet-30M by 1/2-Inch
- Price
- $20.30
- Rating
- 4.8/5
- Reviews
- 4,468
- Age
- 14y ago

QWORK Tape Measure 1/2 x 330 Open Reel Dual Sided Fiberglass Tape Measure for Engineer Yard and Field Measuring Tape
- Price
- $15.86
- Rating
- 4.0/5
- Reviews
- 1,601
- Age
- 2y ago

Harrier Hardware 55 Yd Open Reel Tape Measure Orange SAE Metric
- Price
- $9.02
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 2y ago

QWORK 1/2 x 100 Fiberglass Tape Measure Engineers Open Reel Dual Sided Measure Orange
- Price
- $8.42
- Rating
- 4.5/5
- Reviews
- 973
- Age
- 2y ago
Trending
estimated 90-day click momentum
Amazon Basics Self-Locking Tape Measure with Belt Clip 33 feet (10 m) Inch/Metric Scale MID Accuracy Black Yellow
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 10,067
- Age
- 6y ago

HOGARSWE Open Reel Fiberglass Tape Measure Tape Measure 100 ft by 1/2-Inch Inch/Metric Scale for Engineer Outdoor Athletic Field Impact Resistant ABS Shell (100FT/30M
- Price
- $16.33
- Rating
- 4.6/5
- Reviews
- 535
- Age
- 5y ago

CRAFTSMAN 100-ft Tape Measure Easy-Wind Steel Blade (CMHT34216)
- Price
- $14.98
- Rating
- 4.4/5
- Reviews
- 1,265
- Age
- 7y ago

Komelon 6611IM Feet/Inches and Metric Fiber Tape Reel with Double Nylon Coated Fiberglass Blade 100-Feet-30M by 1/2-Inch
- Price
- $20.30
- Rating
- 4.8/5
- Reviews
- 4,468
- Age
- 14y ago

Klein Tools 94100CR Closed Reel Long Tape Measure 100-Foot Nylon Coated Blade with Belt Clip and Lanyard Hole
- Price
- $26.95
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 9mo ago
Newest
by launch date
Klein Tools 94100CR Closed Reel Long Tape Measure 100-Foot Nylon Coated Blade with Belt Clip and Lanyard Hole
- Price
- $26.95
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 9mo ago

HAUTMEC 100ft/30m Tape Measure Long Measuring Tape Flexible PVC Fiberglass Dual Inch/Metric Closed Reel Measure Tape for Land Yard Distance Measurement and Construction 25061
- Price
- $22.80
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago

Harrier Hardware 55 Yd Open Reel Tape Measure Orange SAE Metric
- Price
- $9.02
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 2y ago

QWORK 1/2 x 100 Fiberglass Tape Measure Engineers Open Reel Dual Sided Measure Orange
- Price
- $8.42
- Rating
- 4.5/5
- Reviews
- 973
- Age
- 2y ago

QWORK Tape Measure 1/2 x 330 Open Reel Dual Sided Fiberglass Tape Measure for Engineer Yard and Field Measuring Tape
- Price
- $15.86
- Rating
- 4.0/5
- Reviews
- 1,601
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
43
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
15%
- Amazon Basics32%
- QWORK19%
- Komelon14%
- DEWALT10%
- Harrier Hardware6%
- CRAFTSMAN4%
- Open — no brand owns it (6 brands, 15%)
Demand
Long Tape Measure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Long Tape Measure search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- long tape measure19K/yr
- long measuring tape9K/yr
- fiberglass tape measure6K/yr
- open reel tape measure6K/yr
- reel tape measure5K/yr
Reviews and returns
What reviews say buyers love and hate about Long Tape Measure
We read the reviews and the return reasons for every product selling here.
“Poor quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Long Tape Measure questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









