Is Long Paint Roller profitable to sell on Amazon United States?

Flapen scores Long Paint Roller 62 out of 100 on Amazon United States, a Maybe. Shoppers spend $139K a year across 24 tracked products. Amazon counts 4 of the 6 products launched in the last year as successful launches. Search demand grew +23.8% in the last 90 days.

How competitive is the Long Paint Roller niche on Amazon United States?

21 brands and 27 sellers compete in Long Paint Roller on Amazon United States. The top 5 Long Paint Roller products take 59% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Long Paint Roller?

Long Paint Roller buyers on Amazon United States complain most about Quality-Overall, Paint Quality, and Durability. Returns run at 1.4% of orders.

When does demand for Long Paint Roller peak?

Search demand for Long Paint Roller on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Long Paint Roller niche?

Long Paint Roller sells for $22.85 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.24 to $39.69. The average product has 1,272 reviews, the count a new listing must catch up to.

Long Paint Roller

Maybe

Products sell for $22.85 on average, inside the sweet spot. But shoppers spend only $139K a year here, so Long Paint Roller is a Maybe.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 62
62 / 100Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 48
Market size: $139K/yr67K searches / yr
90-day growth: +23.8%search demand this quarter
Competition: 59%top-5 click share · 21 brands · 27 sellers

Flapen Score

Long Paint Roller against its category

The dotted line is the Tools & Home Improvement average. Past it, Long Paint Roller is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Long Paint Roller market on Amazon at a glance

Shoppers on Amazon United States searched for Long Paint Roller 67K times last year and spent an estimated $139K. The top 5 brands take 59% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months: 67K
Growth, 90 days vs prior 90: +23.8%
Conversion, latest week: 9.0%
Market size, estimated: $139Ka year
Peak month: July1.6× the quietest month
Top search term: long paint roller23K searches a year

02 · Price

A sale here is worth $22.85.

Listings sell for $22.85 on average, from $9.24 to $39.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.85 that is $2K to $6K a year per listing.

Average price: $22.85inside the $15 to $100 sweet spot
Price range: $9.24–$39.69
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$6K
Returns: 1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #108 within Painting Supplies & Tools. It carries 1,272 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 2.1%
Average rank: #108in Painting Supplies & Tools
Average rating: 4.35 starsAmazon United States average 4.42 stars
Average reviews: 1,272per listing
Listings tracked: 24

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 4Amazon's first-year sales bar
Average brand age: 32 months

Products