Skip to content

Long Lock

Maybe

Buyers convert on 7.1% of searches. But shoppers spend only $107K a year here, so Long Lock is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$107K/yr105K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
46%top-5 click share · 15 brands · 94 sellers

Flapen Score

Long Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Long Lock is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Long Lock 105K times last year and spent an estimated $107K. The top 5 brands take 79% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
7.1%
Market size, estimated
$107Ka year
Peak month
June1.5× the quietest month
Top search term
long lock23K searches a year

02 · Price

A sale here is worth $14.32.

Listings sell for $14.32 on average, from $7.38 to $35.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.32 that is $1K to $4K a year per listing.

Average price
$14.32under the $15 to $100 sweet spot
Price range
$7.38–$35.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #57 within Padlocks & Hasps. It carries 1,607 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#57in Padlocks & Hasps
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,607per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Long Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

94

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

16%

  • Master Lock45%
  • QBXMY713%
  • SEPOX8%
  • WULALACK8%
  • Puroma6%
  • AIHYTU5%
  • Open — no brand owns it (9 brands, 16%)

Demand

Long Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Long Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long lock23K/yr
  • long shackle padlock15K/yr
  • long padlock13K/yr
  • long locks with key10K/yr
  • long shank padlock9K/yr
  • long locks7K/yr
  • shackle lock7K/yr
  • long shackle lock6K/yr
  • padlock long shackle4K/yr
  • master lock long shackle5K/yr

Reviews and returns

What reviews say buyers love and hate about Long Lock

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Locking Mechanism”
23%of negative reviews mention “Locking Mechanism”
2.8%of orders come back
“Definite problem with this lock”
A buyer, on “Locking Mechanism”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Long Lock questions

Answered from the same tracked data.