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Lohas Vintage Night Light

Fail

Demand is soft, at -24.2% this quarter, so Lohas Vintage Night Light is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$60K/yr141K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
25%top-5 click share · 46 brands · 93 sellers

Flapen Score

Lohas Vintage Night Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Lohas Vintage Night Light is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lohas Vintage Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Lohas Vintage Night Light 141K times last year and spent an estimated $60K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
1.2%
Market size, estimated
$60Ka year
Peak month
December4.8× the quietest month
Top search term
accent lights81K searches a year

02 · Price

A sale here is worth $34.50.

Listings sell for $34.50 on average, from $10.61 to $142.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $34.50 that is $0 to $3K a year per listing.

Average price
$34.50inside the $15 to $100 sweet spot
Price range
$10.61–$142.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #46 within Lamps & Shades. It carries 2,508 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#46in Lamps & Shades
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,508per listing
Listings tracked
67

04 · Newcomers

Amazon counts 13 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
13Amazon's first-year sales bar
Average brand age
33 months

Products

Top Lohas Vintage Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

$0$1K$2K$4K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

93

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

25%

Top 20: 67%

Open market

46%

  • EZVALO17%
  • Govee16%
  • SUNVIE7%
  • Balkwan5%
  • L LOHAS LED5%
  • PopoIron4%

Demand

Lohas Vintage Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Lohas Vintage Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • accent lights81K/yr
  • accent light33K/yr
  • led accent lighting5K/yr
  • accent lighting indoor18K/yr
  • accent lights for indoor use5K/yr

Reviews and returns

What reviews say buyers love and hate about Lohas Vintage Night Light

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Durability”
3.6%of orders come back
“Broke after a month”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lohas Vintage Night Light questions

Answered from the same tracked data.