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lohas vintage night light

Skip it

Soft demand (-24.2% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 13Conversion 16Competition 90Returns 42Price range 65Avg price 95Brand share 86Review moat 40Quality gap 50

Avg price

Incredible$34.50

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Good$10.61–$142.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Review moat

Okay2,507.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$60K

$60K/yr · 141K searches

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lohas vintage night light is a $60K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

lohas vintage night light market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$43K–$52K
units × avg price
Conversion rate
1.2%
Avg BSR
#46
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
1.1%
Avg brand age
33 months
Avg seller age
177 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

46 rising

Sellers

93

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

25%

Top 20: 67%

Open market

46%

  • EZVALO17%
  • Govee16%
  • SUNVIE7%
  • Balkwan5%
  • L LOHAS LED5%
  • PopoIron4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×

Top lohas vintage night light search terms

  • accent lights81K/yr
  • accent light33K/yr
  • led accent lighting5K/yr
  • accent lighting indoor18K/yr
  • accent lights for indoor use5K/yr
All search terms

Top lohas vintage night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$4K8%$5K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lohas vintage night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“adjustable brightness”

Quality-Overall8%

“Decent quality”

Assembly/Installation8%

“Easy assembly”

Value For Money6%

“Great Buy”

Color6%

“Colorful lights”

Design-Overall4%

“clean design”

Charging4%

“Easy charge”

Ease Of Use3%

“Easy to hang”

Advertised Vs Actual Product3%

“As advertised”

Remote Control2%

“Nice remote”

What buyers complain about

Durability11%

“Broke after a month”

Brightness/Shine/Glow8%

“Not bright enough”

Charging8%

“Did not charge”

Quality-Overall7%

“Quality control is bad”

Battery Life5%

“Battery life is SO bad”

Functionality-Overall5%

“Never worked”

Size-Overall5%

“Is small”

Value For Money4%

“There may be less expensive”

Bulb Flicker/Dimming/Color4%

“Very dim”

Color3%

“incorrect colors displayed”

Top return reasons

Brightness/Shine/Glow21%
Size-Overall16%
Bulb Flicker/Dimming/Color8%
Advertised Vs Actual Product7%
Functionality-Overall7%
Color7%
Defective Material/Parts5%
Value For Money4%
Connectivity-Overall3%
Quality-Overall3%

Common questions

Is lohas vintage night light profitable to sell on Amazon United States?
The niche generates $60K/yr across 67 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (47/100).
How competitive is the lohas vintage night light niche?
46 brands and 93 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in lohas vintage night light?
Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Charging. The return rate is 3.6%.
When does demand for lohas vintage night light peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the lohas vintage night light niche?
Listings span $10.61–$142.28; the average listing price is $34.50 (sweet spot $15–$100). The average incumbent carries 2,508 reviews — the moat a new listing must climb.