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Locks with Keys

Maybe

Shoppers spend $1.7M a year here. But the average product has 5,640 reviews to catch up to, so Locks with Keys is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size
$1.7M/yr1.8M searches / yr
90-day growth
+14.5%search demand this quarter
Competition
38%top-5 click share · 16 brands · 146 sellers

Flapen Score

Locks with Keys against its category

The dotted line is the Tools & Home Improvement average. Past it, Locks with Keys is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Locks with Keys market on Amazon at a glance

Shoppers on Amazon United States searched for Locks with Keys 1.8M times last year and spent an estimated $1.7M. The top 5 brands take 86% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
7.9%
Market size, estimated
$1.7Ma year
Peak month
August1.4× the quietest month
Top search term
locks with keys304K searches a year

02 · Price

A sale here is worth $11.97.

Listings sell for $11.97 on average, from $4.53 to $37.04. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $11.97 that is $30K to $36K a year per listing.

Average price
$11.97under the $15 to $100 sweet spot
Price range
$4.53–$37.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
$30K–$36K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Padlocks & Hasps. It carries 5,640 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Padlocks & Hasps
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,640per listing
Listings tracked
49

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Locks with Keys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$52K$103K$155K$206K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

146

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

38%

Top 20: 71%

Open market

12%

  • Master Lock39%
  • Puroma30%
  • SEPOX10%
  • XFJSAK3%
  • Amazon Basics3%
  • CINCINNO2%
  • Open — no brand owns it (10 brands, 12%)

Demand

Locks with Keys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Locks with Keys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • locks with keys304K/yr
  • padlock with key302K/yr
  • lock with key160K/yr
  • small lock130K/yr
  • key lock136K/yr
  • lock and key96K/yr
  • locker lock with key103K/yr
  • candados para puertas85K/yr
  • padlocks for outdoor use50K/yr
  • small padlock55K/yr

Reviews and returns

What reviews say buyers love and hate about Locks with Keys

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Locking Mechanism”
24%of negative reviews mention “Locking Mechanism”
2.1%of orders come back
“Defective Lock”
A buyer, on “Locking Mechanism”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Locks with Keys questions

Answered from the same tracked data.