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Locking Mailbox

Fail

The top 5 brands take 92% of clicks, so Locking Mailbox is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$267K/yr193K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
59%top-5 click share · 9 brands · 76 sellers

Flapen Score

Locking Mailbox against its category

The dotted line is the Tools & Home Improvement average. Past it, Locking Mailbox is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Locking Mailbox market on Amazon at a glance

Shoppers on Amazon United States searched for Locking Mailbox 193K times last year and spent an estimated $267K. The top 5 brands take 92% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
1.8%
Market size, estimated
$267Ka year
Peak month
September2.3× the quietest month
Top search term
locking mailboxes usps approved43K searches a year

02 · Price

A sale here is worth $78.39.

Listings sell for $78.39 on average, from $9.85 to $247.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $78.39 that is $20K to $39K a year per listing.

Average price
$78.39inside the $15 to $100 sweet spot
Price range
$9.85–$247.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$20K–$39K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Mailboxes & Accessories. It carries 2,266 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Mailboxes & Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,266per listing
Listings tracked
21

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Locking Mailbox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$27K$53K$80K$107K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

76

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

5%

  • ARCHITECTURAL MAILBOXES37%
  • Mail Boss35%
  • KYODOLED9%
  • Uniclife7%
  • Whitehall4%
  • RAINHOL2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Locking Mailbox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.3×

Search terms

Top Locking Mailbox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • locking mailboxes usps approved43K/yr
  • locked mailbox27K/yr
  • door mailbox24K/yr
  • indoor mailbox16K/yr
  • large wall mount mailbox9K/yr
  • apartment mailbox8K/yr
  • commercial mailbox9K/yr
  • wall mount mailbox with lock7K/yr
  • mailbox locking6K/yr
  • mailbox for door7K/yr

Reviews and returns

What reviews say buyers love and hate about Locking Mailbox

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Fit is not the best as you cannot lay a full size envelope in it horizontally”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Locking Mailbox questions

Answered from the same tracked data.