Is Lock Ring Pliers profitable to sell on Amazon United States?

Flapen scores Lock Ring Pliers 49 out of 100 on Amazon United States, a Fail. Shoppers spend $100K a year across 23 tracked products. Amazon counts 1 of the 2 products launched in the last year as successful launches. Search demand grew -4.7% in the last 90 days.

How competitive is the Lock Ring Pliers niche on Amazon United States?

20 brands and 74 sellers compete in Lock Ring Pliers on Amazon United States. The top 5 Lock Ring Pliers products take 59% of clicks, and the top 5 brands take 66%.

What do buyers complain about in Lock Ring Pliers?

Lock Ring Pliers buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Durability. Returns run at 2.5% of orders.

When does demand for Lock Ring Pliers peak?

Search demand for Lock Ring Pliers on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Lock Ring Pliers niche?

Lock Ring Pliers sells for $29.52 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.66 to $78.25. The average product has 591 reviews, the count a new listing must catch up to.

Lock Ring Pliers

Fail

Demand is soft, at -4.7% this quarter, so Lock Ring Pliers is a Fail.

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $100K/yr46K searches / yr
90-day growth: -4.7%search demand this quarter
Competition: 59%top-5 click share · 20 brands · 74 sellers

Flapen Score

Lock Ring Pliers against its category

The dotted line is the Tools & Home Improvement average. Past it, Lock Ring Pliers is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Lock Ring Pliers market on Amazon at a glance

Shoppers on Amazon United States searched for Lock Ring Pliers 46K times last year and spent an estimated $100K. The top 5 brands take 66% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months: 46K
Growth, 90 days vs prior 90: -4.7%
Conversion, latest week: 7.4%
Market size, estimated: $100Ka year
Peak month: April1.6× the quietest month
Top search term: lock ring pliers26K searches a year

02 · Price

A sale here is worth $29.52.

Listings sell for $29.52 on average, from $6.66 to $78.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $29.52 that is $3K to $7K a year per listing.

Average price: $29.52inside the $15 to $100 sweet spot
Price range: $6.66–$78.25
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$7K
Returns: 2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #108 within Pliers. It carries 591 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 70%
Prime listings: 96%
Out of stock, average day: 3.4%
Average rank: #108in Pliers
Average rating: 4.63 starsAmazon United States average 4.42 stars
Average reviews: 591per listing
Listings tracked: 23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 63 months

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