Lock
MaybeShoppers spend $8.5M a year here. But the average product has 8,657 reviews to catch up to, so Lock is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 4859
- Market size
- $8.5M/yr9.0M searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 36%top-5 click share · 17 brands · 185 sellers
Flapen Score
Lock against its category
The dotted line is the Tools & Home Improvement average. Past it, Lock is stronger. Inside it, weaker.
Market
The Lock market on Amazon at a glance
Shoppers on Amazon United States searched for Lock 9.0M times last year and spent an estimated $8.5M. The top 5 brands take 89% of clicks. Demand peaks in Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
8.2% of searches ended in a purchase last week.
Shoppers searched for this 9.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.5M a year.
- Searches, last 12 months
- 9.0M
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $8.5Ma year
- Peak month
- August1.9× the quietest month
- Top search term
- lock2.1M searches a year
02 · Price
A sale here is worth $11.47.
Listings sell for $11.47 on average, from $5.53 to $35.04. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At $11.47 that is $172K to $229K a year per listing.
- Average price
- $11.47under the $15 to $100 sweet spot
- Price range
- $5.53–$35.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $172K–$229K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Padlocks & Hasps. It carries 8,657 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Padlocks & Hasps
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 8,657per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Lock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Puroma 2 Pack Combination Lock 4 Digit Padlock for School Gym Locker Sports Locker Fence Toolbox Case Hasp Storage (Black & Code Window)
- Price
- $8.74
- Rating
- 4.5/5
- Reviews
- 33,990
- Age
- 9y ago
Amazon Basics 4-Digit Combination Lock Black 2-Pack
- Price
- $8.26
- Rating
- 4.4/5
- Reviews
- 7,965
- Age
- 7y ago
Master Lock 1530DCM Locker Lock Combination Padlock 1 Count (Pack of 1) Colors May Vary
- Price
- $6.20
- Rating
- 4.6/5
- Reviews
- 16,907
- Age
- 19y ago
Puroma 1 Pack Combination Lock for Locker 4 Digit Outdoor Waterproof Padlock for School Gym Sports Fence Toolbox Gate Case Outdoor Hasp Storage Cabinets (Black)
- Price
- $7.15
- Rating
- 4.5/5
- Reviews
- 33,990
- Age
- 4y ago
Puroma 1 Pack Combination Lock for Locker 4 Digit Outdoor Waterproof Padlock for School Gym Sports Fence Toolbox Gate Case Outdoor Hasp Storage (Purple)
- Price
- $7.09
- Rating
- 4.5/5
- Reviews
- 33,990
- Age
- 2y ago
Trending
90-day click momentum
Puroma Keyed Padlock with 2 Keys Alike 7/8 Inch Locker Lock 40mm Heavy-Duty Locks for School Gym Locker Gate Fence Hasp Cabinet Toolbox (Pink)
- Price
- $6.73
- Rating
- 4.6/5
- Reviews
- 4,391
- Age
- 1y ago
Puroma 1 Pack Combination Lock for Locker 4 Digit Outdoor Waterproof Padlock for School Gym Sports Fence Toolbox Gate Case Outdoor Hasp Storage (Pink)
- Price
- $7.07
- Rating
- 4.5/5
- Reviews
- 33,990
- Age
- 2y ago
Puroma 1 Pack Combination Lock for Locker 4 Digit Outdoor Waterproof Padlock for School Gym Sports Fence Toolbox Gate Case Outdoor Hasp Storage Cabinets (Black)
- Price
- $7.15
- Rating
- 4.5/5
- Reviews
- 33,990
- Age
- 4y ago
Master Lock Combination Lock Heavy Duty Weatherproof Padlock Resettable for Outdoor Use Brass Finish M175XDLF
- Price
- $21.95
- Rating
- 4.4/5
- Reviews
- 9,089
- Age
- 20y ago
Master Lock Magnum Heavy Duty Outdoor Padlock with Key Weather Resistant Body and Cut Safe Shackle Make Lock Perfect for Fences Gates Sheds M115XKADLF Black
- Price
- $14.46
- Rating
- 4.6/5
- Reviews
- 12,340
- Age
- 19y ago
Newest
by launch date
Puroma Combination Lock 4 Digit Waterproof Locker Locks Secure Outdoor Padlock for Gym Lockers Toolboxes Gates Fences Storage Sports Locker Cabinets (Basic Pink Rose)
- Price
- $7.00
- Rating
- 4.4/5
- Reviews
- 1,220
- Age
- 1y ago
Puroma Keyed Padlock with 2 Keys Alike 7/8 Inch Locker Lock 40mm Heavy-Duty Locks for School Gym Locker Gate Fence Hasp Cabinet Toolbox (Pink)
- Price
- $6.73
- Rating
- 4.6/5
- Reviews
- 4,391
- Age
- 1y ago
Puroma 1 Pack Combination Lock for Locker 4 Digit Outdoor Waterproof Padlock for School Gym Sports Fence Toolbox Gate Case Outdoor Hasp Storage (Purple)
- Price
- $7.09
- Rating
- 4.5/5
- Reviews
- 33,990
- Age
- 2y ago
Puroma 1 Pack Combination Lock for Locker 4 Digit Outdoor Waterproof Padlock for School Gym Sports Fence Toolbox Gate Case Outdoor Hasp Storage (Pink)
- Price
- $7.07
- Rating
- 4.5/5
- Reviews
- 33,990
- Age
- 2y ago
ZHEGE Combination Lock Gym Locker Lock 4 Digit Combination Padlock (Pink)
- Price
- $7.01
- Rating
- 4.5/5
- Reviews
- 18,329
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
185
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
36%
Top 20: 75%
Open market
8%
- Master Lock37%
- Puroma36%
- Amazon Basics9%
- ZHEGE5%
- Fayleeko3%
- SEPOX2%
- Open — no brand owns it (11 brands, 8%)
Demand
Lock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.9×
Search terms
Top Lock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lock2.1M/yr
- locker lock1.3M/yr
- combination lock948K/yr
- padlock629K/yr
- master lock564K/yr
- locks493K/yr
- locks with keys304K/yr
- padlock with key302K/yr
- gym lock324K/yr
- combo lock232K/yr
Reviews and returns
What reviews say buyers love and hate about Lock
We read the reviews and the return reasons for every product selling here.
“Defective Lock”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lock questions
Answered from the same tracked data.