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Liquid Rubber

Maybe

Returns run at only 1.1% of orders. But prices span $5.83–$492.44, mostly outside the sweet spot, so Liquid Rubber is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$574K/yr179K searches / yr
90-day growth
+32.3%search demand this quarter
Competition
47%top-5 click share · 12 brands · 103 sellers

Flapen Score

Liquid Rubber against its category

The dotted line is the Tools & Home Improvement average. Past it, Liquid Rubber is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Rubber market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Rubber 179K times last year and spent an estimated $574K. The top 5 brands take 83% of clicks. Demand peaks in May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $574K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+32.3%
Conversion, latest week
3.8%
Market size, estimated
$574Ka year
Peak month
May1.9× the quietest month
Top search term
liquid rubber97K searches a year

02 · Price

A sale here is worth $83.89.

Listings sell for $83.89 on average, from $5.83 to $492.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $83.89 that is $21K to $42K a year per listing.

Average price
$83.89inside the $15 to $100 sweet spot
Price range
$5.83–$492.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$21K–$42K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Adhesives & Sealers. It carries 4,141 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#157in Adhesives & Sealers
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,141per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Liquid Rubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$57K$115K$172K$229K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

103

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

13%

  • Liquid Rubber55%
  • Flex Seal Liquid13%
  • GORILLA6%
  • Permatex5%
  • WANJAO4%
  • Avenuebool4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Liquid Rubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Liquid Rubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid rubber97K/yr
  • liquid rubber waterproof sealant48K/yr
  • rubber sealant19K/yr
  • liquid rubber sealant7K/yr
  • rubber sealer3K/yr
  • rubber sealant waterproof4K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Rubber

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Leak-Proof”
1.1%of orders come back
“Leaking tube”
A buyer, on “Leak-Proof”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Liquid Rubber questions

Answered from the same tracked data.