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Liquid Masking Tape

Fail

Shoppers spend only $42K a year here, so Liquid Masking Tape is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$42K/yr38K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
74%top-5 click share · 8 brands · 59 sellers

Flapen Score

Liquid Masking Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, Liquid Masking Tape is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Masking Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Masking Tape 38K times last year and spent an estimated $42K. The top 5 brands take 90% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
5.3%
Market size, estimated
$42Ka year
Peak month
February1.6× the quietest month
Top search term
liquid masking tape18K searches a year

02 · Price

A sale here is worth $20.71.

Listings sell for $20.71 on average, from $9.25 to $29.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $20.71 that is $2K to $5K a year per listing.

Average price
$20.71inside the $15 to $100 sweet spot
Price range
$9.25–$29.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #3,273 within Painting Supplies & Tools. It carries 651 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
0.8%
Average rank
#3,273in Painting Supplies & Tools
Average rating
3.90 starsAmazon United States average 4.42 stars
Average reviews
651per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Liquid Masking Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$4K$8K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

59

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • JASCO44%
  • E-SDS23%
  • Vallejo10%
  • BBPIG00K7%
  • ASSOCIATED PAINT6%
  • DrPetum4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Liquid Masking Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Liquid Masking Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid masking tape18K/yr
  • mask and peel6K/yr
  • mask and peel for painting windows6K/yr
  • liquid masking tape for painting4K/yr
  • jasco mask and peel4K/yr
  • liquid tape for painting windows129/yr
  • jasco mask and peel liquid masking tape222/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Masking Tape

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Ease Of Use”
2.0%of orders come back
“hard to remove”
A buyer, on “Ease Of Use”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Liquid Masking Tape questions

Answered from the same tracked data.