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Lights of Sweden

Fail

Demand is soft, at -31.4% this quarter, so Lights of Sweden is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$92K/yr139K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
71%top-5 click share · 7 brands · 52 sellers

Flapen Score

Lights of Sweden against its category

The dotted line is the Tools & Home Improvement average. Past it, Lights of Sweden is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lights of Sweden market on Amazon at a glance

Shoppers on Amazon United States searched for Lights of Sweden 139K times last year and spent an estimated $92K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
2.8%
Market size, estimated
$92Ka year
Peak month
September4.7× the quietest month
Top search term
lights of sweden54K searches a year

02 · Price

A sale here is worth $23.39.

Listings sell for $23.39 on average, from $15.97 to $35.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $23.39 that is $6K to $12K a year per listing.

Average price
$23.39inside the $15 to $100 sweet spot
Price range
$15.97–$35.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #445 within Wall Lights. It carries 2,360 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
56%
Out of stock, average day
12.7%
Average rank
#445in Wall Lights
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
2,360per listing
Listings tracked
16

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Lights of Sweden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$28K$37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

52

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • Generic33%
  • AKSDA23%
  • Koopala22%
  • Lights Of Sweden - US8%
  • AMETHEUS7%
  • IZIVE4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Lights of Sweden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Holiday '25JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Lights of Sweden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lights of sweden54K/yr
  • lights of sweden wall lamps26K/yr
  • koopala led wall sconces12K/yr
  • infinity wall lamp9K/yr
  • lights of sweden wall lights with remote6K/yr
  • koopala3K/yr
  • swedish lights5K/yr
  • lights of sweden reviews4K/yr
  • infinity wall lamp lights of sweden5K/yr
  • koopla led wall sconce2K/yr

Reviews and returns

What reviews say buyers love and hate about Lights of Sweden

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Charging”
4.8%of orders come back
“it doesn't hold a charge”
A buyer, on “Charging”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lights of Sweden questions

Answered from the same tracked data.