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36

lights of sweden

Skip it

Soft demand (-31.4% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 9Conversion 35Competition 24Returns 27Price range 95Avg price 95Brand share 17Review moat 41Quality gap 84

Avg price

Incredible$23.39

avg listing price — sweet spot $15–$100

Price range

Incredible$15.97–$35.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,360.44

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$92K

$92K/yr · 139K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-31.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lights of sweden is a $92K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

lights of sweden market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
$94K–$117K
units × avg price
Conversion rate
2.8%
Avg BSR
#445
Page quality
0%
Prime
56%
Sponsored
94%
Out of stock
12.7%
Avg brand age
26 months
Avg seller age
194 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

52

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • Generic33%
  • AKSDA23%
  • Koopala22%
  • Lights Of Sweden - US8%
  • AMETHEUS7%
  • IZIVE4%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — -31.4% search growth over the last 90 days.
5K4KSpike '25Black Friday '25Holiday '25JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Top lights of sweden search terms

  • lights of sweden54K/yr
  • lights of sweden wall lamps26K/yr
  • koopala led wall sconces12K/yr
  • infinity wall lamp9K/yr
  • lights of sweden wall lights with remote6K/yr
  • koopala3K/yr
  • swedish lights5K/yr
  • lights of sweden reviews4K/yr
  • infinity wall lamp lights of sweden5K/yr
  • koopla led wall sconce2K/yr
All search terms

Top lights of sweden products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$28K40%$37K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about lights of sweden

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“GREAT LITTLE LIGHT”

Assembly/Installation10%

“Perfect setup”

Charging7%

“quick charge”

Ease Of Use6%

“they came in handy”

Advertised Vs Actual Product5%

“It works as advertised”

Remote Control4%

“I like the remote as well”

Quality-Overall4%

“Wonderful loght”

Design-Overall3%

“Great invention”

Value For Money3%

“Great value”

Adhesion/Stickiness3%

“Sticks great to the wall”

What buyers complain about

Charging14%

“it doesn't hold a charge”

Battery Life13%

“Short battery life”

Size-Overall8%

“Its very small”

Brightness/Shine/Glow7%

“Not bright”

Durability5%

“One stopped working after one month”

Functionality-Overall5%

“Item stopped working after a few months”

Adhesion/Stickiness5%

“Adhesive Did Not Work”

Magnetic Strength/Adsorption4%

“The magnet just does not hold”

Quality-Overall4%

“Looks cheap”

Bulb Flicker/Dimming/Color3%

“So dim its pathetic”

Top return reasons

Brightness/Shine/Glow21%
Size-Overall21%
Color9%
Bulb Flicker/Dimming/Color7%
Advertised Vs Actual Product7%
Functionality-Overall6%
Charging6%
Defective Material/Parts3%
Adhesion/Stickiness3%
Magnetic Strength/Adsorption2%

Common questions

Is lights of sweden profitable to sell on Amazon United States?
The niche generates $92K/yr across 16 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (36/100).
How competitive is the lights of sweden niche?
7 brands and 52 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in lights of sweden?
Top complaints mined from reviews: Charging, Battery Life, Size-Overall. The return rate is 4.8%.
When does demand for lights of sweden peak?
Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the lights of sweden niche?
Listings span $15.97–$35.93; the average listing price is $23.39 (sweet spot $15–$100). The average incumbent carries 2,360 reviews — the moat a new listing must climb.