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Light Up Disco Ball

Fail

Shoppers spend only $46K a year here, so Light Up Disco Ball is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$46K/yr72K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
47%top-5 click share · 27 brands · 37 sellers

Flapen Score

Light Up Disco Ball against its category

The dotted line is the Tools & Home Improvement average. Past it, Light Up Disco Ball is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Up Disco Ball market on Amazon at a glance

Shoppers on Amazon United States searched for Light Up Disco Ball 72K times last year and spent an estimated $46K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
2.7%
Market size, estimated
$46Ka year
Peak month
December3.4× the quietest month
Top search term
disco ball lamp19K searches a year

02 · Price

A sale here is worth $23.84.

Listings sell for $23.84 on average, from $7.96 to $67.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.84 that is $0 to $2K a year per listing.

Average price
$23.84inside the $15 to $100 sweet spot
Price range
$7.96–$67.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #146 within Novelty Lighting. It carries 2,985 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
9.1%
Average rank
#146in Novelty Lighting
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,985per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Light Up Disco Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

37

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

47%

Top 20: 81%

Open market

38%

  • Luditek27%
  • Wiwreenm17%
  • Rossesay6%
  • Meagoo5%
  • HOVOYNN4%
  • HSL3%

Demand

Light Up Disco Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Light Up Disco Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disco ball lamp19K/yr
  • battery disco ball7K/yr
  • disco ball with motor and light9K/yr
  • rechargeable disco light6K/yr
  • portable disco light4K/yr
  • disco ball night light5K/yr
  • battery operated disco light6K/yr
  • disco ball bluetooth speaker4K/yr
  • disco ball battery operated5K/yr
  • disco ball light battery operated4K/yr

Reviews and returns

What reviews say buyers love and hate about Light Up Disco Ball

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Size-Overall”
5.4%of orders come back
“Cord is short”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Light Up Disco Ball questions

Answered from the same tracked data.