Is light switch with night light profitable to sell on Amazon United States?

The niche generates $101K/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (43/100).

How competitive is the light switch with night light niche?

10 brands and 56 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in light switch with night light?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Brightness/Shine/Glow. The return rate is 3.5%.

When does demand for light switch with night light peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the light switch with night light niche?

Listings span $4.59–$54.75; the average listing price is $19.39 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.

light switch with night light

Skip it

Soft demand (-16.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$19.39

avg listing price — sweet spot $15–$100

Price range

Great$4.59–$54.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,082.83

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay$101K

$101K/yr · 149K searches

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, light switch with night light is a $101K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

light switch with night light market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $116K–$155K; units × avg price
Conversion rate: 3.5%
Avg BSR: #258
Page quality: 0%
Prime: 100%
Sponsored: 51%
Out of stock: 3.2%
Avg brand age: 56 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

10%

Leviton47%
SOZULAMP24%
Legrand6%
SnapPower5%
ENERLITES4%
Lzonunl4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top light switch with night light search terms

light switch with night light28K/yr -13.3%2.4% conv.
illuminated light switch25K/yr -17.2%4.1% conv.
lighted light switch21K/yr -4.0%4.3% conv.
light switch night light15K/yr -22.9%2.7% conv.
night light switch11K/yr -11.7%2.7% conv.
lighted switch11K/yr -26.5%4.6% conv.
light switch with light9K/yr -11.5%3.1% conv.
light up light switch8K/yr -11.8%2.9% conv.
switch with light4K/yr -12.4%3.2% conv.
night light light switch5K/yr -28.7%1.9% conv.

All search terms

Top light switch with night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leviton 15 Amp Decora LED Illuminated Light Wall Switch Single-Pole L5611-2W White

Leviton$10.264.6★839 rev

Leviton 15-Amp Toggle LED Illuminated Single-Pole Switch L1461-2C Clear

Leviton$4.594.6★858 rev

2 Pack Illuminated Light Switch Paddle Rocker Wall Switch with LED Night Light Automatic On/Off Sensor Single Pole 15Amp 120/277Volt White

SOZULAMP$16.584.4★1,291 rev

Leviton 15-Amp Toggle LED Illuminated Single-Pole Switch L1461-2W White

Leviton$4.674.4★194 rev

4 Pack Illuminated Light Switch Lightswitch with LED Night Light Automatic On/Off Sensor Single Pole Switch 15Amp 120/277Volt White

SOZULAMP$26.324.5★1,472 rev

Newest

by launch date

Amico 10-Pack Illuminated Light Switch with Wall Plates & Built-in LED Nightlight UL Listed 6000K Nightlight for Hallway Bedroom Bathroom Residential Use 15A 120/277V White

Amico$40.1276 rev

8mo ago

CML Illuminated Light Switch 5 Pack Decorator Rocker Paddle Interrupter with Cool White LED Night Light Single Pole Wall Lighted Switch with Automatic On/Off Sensor 15A 120V ETL Listed White

CML Hardware$22.9239 rev

2y ago

Single - SnapPower GuideLight [For Duplex Outlets] - Replaces Plug-In Night Light - Electrical Receptacle Wall Plate With LED Night Lights - Auto On/Off Sensor - (Duplex White)

SnapPower$23.236,701 rev

3y ago

Single - SnapPower SwitchLight [for Triple-Gang Light Switches] - Light Switch Wall Plate with Built-in LED Night Lights - Bright/Dim/Off Options - Auto On/Off Sensor - (Toggle White)

SnapPower$27.03310 rev

3y ago

10 Pack SOZULAMP Light Switch with LED Night Light 15Amp 120/277Volt Rocker Single Pole Wall Switch Automatic On/Off Sensor

SOZULAMP$54.75316 rev

5y ago

What buyers say about light switch with night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow20%

“Bright light”

Assembly/Installation14%

“Installation was straight forward”

Quality-Overall11%

“Excellent product”

Advertised Vs Actual Product11%

“As advertised”

Night Vision7%

“Smart, Convenient, and Great for Night Visibility”

Value For Money6%

“Great value”

Efficiency3%

“Works great”

Ease Of Use3%

“Easy peasy”

Functionality-Overall2%

“cool functionality”

Touch/Button Controls2%

“Nice indicator switch”

What buyers complain about

Functionality-Overall16%

“Didn't work for me”

Quality-Overall12%

“All 4 not working feels like they have no quality control at all”

Brightness/Shine/Glow10%

“Not very bright”

Durability9%

“Broken”

Value For Money7%

“It could be a little cheaper”

Instructions/User Manual/Troubleshooting4%

“No wiring instructions”

Advertised Vs Actual Product4%

“Not as advertised”

Battery Life3%

“Even when off the batteries drain completely so you have to remove the batteries when not in use”

Touch/Button Controls2%

“Bad Switch”

Noise Level2%

“It make a clicking sound”

Top return reasons

Functionality-Overall18%

Size-Overall14%

Brightness/Shine/Glow12%

Compatibility-Overall12%

Advertised Vs Actual Product9%

Defective Material/Parts6%

Color6%

Bulb Flicker/Dimming/Color4%

Value For Money4%

Assembly/Installation3%

Common questions

Is light switch with night light profitable to sell on Amazon United States?: The niche generates $101K/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (43/100).
How competitive is the light switch with night light niche?: 10 brands and 56 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in light switch with night light?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Brightness/Shine/Glow. The return rate is 3.5%.
When does demand for light switch with night light peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the light switch with night light niche?: Listings span $4.59–$54.75; the average listing price is $19.39 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.