Light Switch

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

5.6%

Market size, estimated

$1.9Ma year

Peak month

November1.3× the quietest month

Top search term

light switch1000K searches a year

Listings sell for $17.89 on average, from $3.14 to $46.64. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $17.89 that is $36K to $45K a year per listing.

Average price

$17.89inside the $15 to $100 sweet spot

Price range

$3.14–$46.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$36K–$45K

Returns

3.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #55 within Switches & Dimmers. It carries 3,141 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#55in Switches & Dimmers

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

3,141per listing

Listings tracked

35

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months