light bulbs
Worth a lookShows a $15.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$15.0M$15.0M/yr · 12.3M searches
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Great$14.99avg listing price — sweet spot $15–$100
Price range
Good$4.66–$34.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,710.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, light bulbs is a $15.0M/yr Amazon United States market (12.3M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
light bulbs market data
- Units sold / yr
- 1.0M–1.0M
- avg 20,000–25,000/product
- Revenue / yr
- $15.0M–$15.0M
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
85
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
37%
Top 20: 71%
Open market
35%
- Amazon Basics16%
- evelor15%
- TJOY14%
- LEDVANCE9%
- Linkind7%
- dalattin5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top light bulbs search terms
- light bulbs5.3M/yr
- led light bulb1.7M/yr
- led bulbs721K/yr
- light bulb601K/yr
- light bulbs 60 watt soft white322K/yr
- led light bulbs412K/yr
- e26 led bulb 60 watt349K/yr
- dimmable led light bulbs348K/yr
- e26 bulb385K/yr
- bulbs273K/yr
Top light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed
TJOY$9.704.7★1,623 rev
Amazon Basics A19 LED Light Bulbs 60 Watt Equivalent Energy Efficient 9W E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack
Amazon Basics$12.854.7★5,186 rev
evelor 6-Pack A19 LED Light Bulbs 60 Watt Equivalent Daylight 5000K with E26 Base Efficient 9W 800 Lumens Non-Dimmable LED Bulbs 15000 Hours Ideal for Bedroom Living Room
evelor$8.834.7★5,329 rev
Sylvania ECO LED Light Bulb A19 60W Equivalent Efficient 9W 7 Year 750 Lumens 2700K Non-Dimmable Frosted Soft White - 8 Pack (40821)
LEDVANCE$12.204.7★23,401 rev
evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent Daylight 5000K Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office
evelor$9.644.7★1,449 rev
Newest
by launch date
6pack LED Light Bulbs Shatterproof Edison Bulbs 60 Watt Equivalent E26 Base Warm White 2700K Bulb Vintage Decorative Fixture Light Bulbs for Home Lighting Bathroom Bedroom Hallway Non-dimmable
Skoiuc$9.56126 rev
evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent Daylight 5000K Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office
evelor$9.641,449 rev
evelor 6-Pack A19 LED Light Bulbs 60 Watt Equivalent Daylight 5000K with E26 Base Efficient 9W 800 Lumens Non-Dimmable LED Bulbs 15000 Hours Ideal for Bedroom Living Room
evelor$8.835,329 rev
GvvooHome Edison Bulbs 60 watt LED E26 LED Bulb Non-Dimmable 4000K Daylight White ST58 Vintage Light Bulbs 90+ CRI E26 Medium Base Clear Glass 12 Pack
GvvooHome$22.351,337 rev
WOWLUMEN A19 LED Light Bulb 9W E26 Lighting Bulbs(60 Watt Equivalent) 5000K Cool White 800LM Standard Base for Kitchen Living Room Corridor Office UL Listed 4 Packs
WOWLUMEN$6.77952 rev
Trending
90-day click momentum6pack LED Light Bulbs Shatterproof Edison Bulbs 60 Watt Equivalent E26 Base Warm White 2700K Bulb Vintage Decorative Fixture Light Bulbs for Home Lighting Bathroom Bedroom Hallway Non-dimmable
Skoiuc$9.564.7★
TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed
TJOY$9.704.7★
evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent Daylight 5000K Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office
evelor$9.644.7★
WOWLUMEN A19 LED Light Bulb 9W E26 Lighting Bulbs(60 Watt Equivalent) 5000K Cool White 800LM Standard Base for Kitchen Living Room Corridor Office UL Listed 4 Packs
WOWLUMEN$6.774.6★
Dimmable E26 Warm LED Light Bulb 6W RGBW Color 500LM with 16 Color Changing Modes for Christmas Party etc with Remote Control 2 Pack
Droiee$9.874.6★
What buyers say about light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Bright white”
“Decent price”
“Excellent Product”
“works well with dimmer switch”
“As advertised”
“Great variety of colors”
“EASY to setup”
“Works wellwell”
“Ease of use”
“has lasted good so far”
What buyers complain about
“flickering a lot”
“DO NOT LAST”
“Too Bright”
“the quality seems unreliable”
“Doesn't stay connected”
“Not quite white”
“Did not work”
“They aren't cheap”
“Very misleading”
“Did not fit”
Top return reasons
Common questions
- Is light bulbs profitable to sell on Amazon United States?
- The niche generates $15.0M/yr across 60 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (64/100).
- How competitive is the light bulbs niche?
- 31 brands and 85 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in light bulbs?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 1.8%.
- When does demand for light bulbs peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the light bulbs niche?
- Listings span $4.66–$34.02; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 5,711 reviews — the moat a new listing must climb.