Light Bulbs

Shoppers searched for this 12.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.0M a year.

Searches, last 12 months

12.3M

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

8.2%

Market size, estimated

$15.0Ma year

Peak month

November1.5× the quietest month

Top search term

light bulbs5.3M searches a year

Listings sell for $14.99 on average, from $4.66 to $34.02. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $14.99 that is $300K to $375K a year per listing.

Average price

$14.99under the $15 to $100 sweet spot

Price range

$4.66–$34.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

20,000–25,000

Revenue per listing a year

$300K–$375K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Light Bulbs. It carries 5,711 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#127in Light Bulbs

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

5,711per listing

Listings tracked

60

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

56 months