level for hanging pictures
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.23avg listing price — sweet spot $15–$100
Price range
Great$3.90–$48.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,570.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Market size
Okay$104K$104K/yr · 38K searches
Competition
Bad77%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, level for hanging pictures is a $104K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
level for hanging pictures market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $64K–$85K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
17
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
14%
- Firecore30%
- AikTryee21%
- Prexiso17%
- DTDNZKN8%
- WORKPRO5%
- Go Hang It!4%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +2.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Top level for hanging pictures search terms
- level for hanging pictures16K/yr
- picture level6K/yr
- picture leveler6K/yr
- leveler tool for hanging pictures4K/yr
- picture leveler tool5K/yr
Top level for hanging pictures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Torpedo Level Magnetic Firecore 9 Inch Shockproof Small Leveler Tool with 3 Bubble Spirit Level 45 90 180 Degree Construction Levelers for Hanging Pictures Install Shelf Home Renovation
Firecore$5.894.7★5,754 rev
Laser Level Line Tool Multipurpose Laser Level Kit Standard Cross Line Laser leveler Beam Tool with Metric Rulers 8ft/2.5M for Picture Hanging cabinets Tile Walls by AikTryee.
AikTryee$9.924.3★15,922 rev
PREXISO Multi Surface Laser Level LED Light Vial 30Ft Horizontal & Vertical Line Laser with Wall Mount Base 2 Pins 10 Sticker 2 AA Batteries for Hanging Frames & Picture Construction Wall Writing
Prexiso$38.074.6★2,385 rev
DTDNZKN 9 (23cm) Torpedo Level Magnetic with 3 Bubble Spirit Levels
DTDNZKN$3.904.6★586 rev
Go Hang It! Pro All-in-One Picture Hanging Kit - Picture Leveling and Hanging Tool - Hang Sawtooth/Wire Hangers - Wall Hanging Kit and Level Tool - Hardware Case with 85-Piece Hanging Essentials
Go Hang It!$35.144.5★7,625 rev
Newest
by launch date
3-in-1 Picture Hanging Tool All-in-One Art Hanging Kit with Leveling Position Marking & Effortless Push Nail Design Double Nails for 25 Inch Frames Wall Hanging Solution for Home Decor
RIAPETIKA$31.7940 rev
Bewinner Picture Hanging Tool with Built in Level Precision Marking Alignment Ruler for Photo Frames Wall Decor Mirrors ABS Wall Friendly DIY Hanger
Bewinner$25.8266 rev
ZANIS Multi Surface Laser Level Wall-Mountable with Pins Screws or Sticky Pads Dual Dials with Bubble Level Precision Tool for Hanging Pictures Shelves and DIY Projects
ZANIS$34.6063 rev
DTDNZKN 9 (23cm) Torpedo Level Magnetic with 3 Bubble Spirit Levels
DTDNZKN$3.90586 rev
PREXISO 2-in-1 Stud Finder with Laser Level Rechargeable Multi Surface Cross Line Laser & Wall Stud Scanners Tool for Hanging Frames & Picture Wood Ac Wire Metal Studs Joist Pipe Detection
Prexiso$48.26944 rev
Trending
90-day click momentum3-in-1 Picture Hanging Tool All-in-One Art Hanging Kit with Leveling Position Marking & Effortless Push Nail Design Double Nails for 25 Inch Frames Wall Hanging Solution for Home Decor
RIAPETIKA$31.793.9★
ZANIS Multi Surface Laser Level Wall-Mountable with Pins Screws or Sticky Pads Dual Dials with Bubble Level Precision Tool for Hanging Pictures Shelves and DIY Projects
ZANIS$34.603.9★
Bewinner Picture Hanging Tool with Built in Level Precision Marking Alignment Ruler for Photo Frames Wall Decor Mirrors ABS Wall Friendly DIY Hanger
Bewinner$25.823.6★
Cigman Line Laser 100ft Self Leveling Laser Level with Magnetic Bracket Green Laser Level for Picture Hanging Home Renovation DIY and Tile
CIGMAN$21.954.3★
RONGPRO 9 Inch Torpedo Level Magnetic Box Level with 45/90/180 Bubbles Shock Resistant Bubble Level Tool for Measuring
RONGPRO$4.084.7★
What buyers say about level for hanging pictures
What buyers praise and complain about, mined from review topics.What buyers love
“It makes life so much easier”
“Reasonable price”
“well made”
“As advertised”
“Perfect size and is accurate”
“Very well designed and highly functional”
“I love the compact size of this laser level”
“Solid item”
“Easy and accurate”
“Worked perfectly”
What buyers complain about
“Didnt work”
“Zero quality control on this product”
“Therefore the reading is inaccurate”
“This is just not easy to use”
“Stopped working after first use”
“And I wish the hardware piece was larger”
“Was it a little pricey”
“the batteries died”
“Did not do what it said it would”
“there are no instructions”
Top return reasons
Common questions
- Is level for hanging pictures profitable to sell on Amazon United States?
- The niche generates $104K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the level for hanging pictures niche?
- 13 brands and 17 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in level for hanging pictures?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Measurement/Reading Accuracy. The return rate is 2.4%.
- When does demand for level for hanging pictures peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the level for hanging pictures niche?
- Listings span $3.90–$48.26; the average listing price is $21.23 (sweet spot $15–$100). The average incumbent carries 2,571 reviews — the moat a new listing must climb.