Level

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

+4.9%

Conversion, latest week

7.4%

Market size, estimated

$5.3Ma year

Peak month

December1.3× the quietest month

Top search term

level1.2M searches a year

Listings sell for $24.99 on average, from $3.90 to $81.91. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $24.99 that is $150K to $200K a year per listing.

Average price

$24.99inside the $15 to $100 sweet spot

Price range

$3.90–$81.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$150K–$200K

Returns

1.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #32 within Measuring & Layout Tools. It carries 2,791 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#32in Measuring & Layout Tools

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,791per listing

Listings tracked

18

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months