level
Launch itA $5.3M/yr market growing +4.9% this quarter with returns at 1.9% — clears our launch bar.
Market size
Incredible$5.3M$5.3M/yr · 2.9M searches
Avg price
Incredible$24.99avg listing price — sweet spot $15–$100
Price range
Great$3.90–$81.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,791.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, level is a $5.3M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 75% of demand. Verdict: Launch it — 57/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
level market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- $5.0M–$6.2M
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 1.7%
- Avg brand age
- 55 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
47
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
20%
- Firecore29%
- WORKPRO17%
- AikTryee13%
- Amazon Basics10%
- KLEIN TOOLS6%
- Prexiso5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top level search terms
- level1.2M/yr
- torpedo level285K/yr
- levels212K/yr
- leveler136K/yr
- leveler tool227K/yr
- nivel101K/yr
- small level91K/yr
- niveles para construccion131K/yr
- torpedo level magnetic88K/yr
- magnetic level92K/yr
Top level products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Torpedo Level Magnetic Firecore 9 Inch Shockproof Small Leveler Tool with 3 Bubble Spirit Level 45 90 180 Degree Construction Levelers for Hanging Pictures Install Shelf Home Renovation
Firecore$5.894.7★5,754 rev
WORKPRO 12 Inch Magnetic Torpedo Level
WORKPRO$9.914.7★1,944 rev
Laser Level Line Tool Multipurpose Laser Level Kit Standard Cross Line Laser leveler Beam Tool with Metric Rulers 8ft/2.5M for Picture Hanging cabinets Tile Walls by AikTryee.
AikTryee$9.924.3★15,922 rev
Amazon Basics 9-Inch Magnetic Torpedo Level and Ruler Easy to Use 180/90/45 Degree Bubbles Lightweight Black
Amazon Basics$6.594.7★7,649 rev
RONGPRO 9 Inch Torpedo Level Magnetic Box Level with 45/90/180 Bubbles Shock Resistant Bubble Level Tool for Measuring
RONGPRO$4.084.7★585 rev
Newest
by launch date
LEVELS 4D Sweet Cinnamon Churro Chips Nacho Cheese & Chili Lime (12-Pack) by Brent Rivera Gluten-Free Non-GMO Crispy Avocado Oil Chips Corn & Potato Snacks 1 Oz
levels snacks$30.1051 rev
VEVOR 6-Piece Torpedo Level 78/48/32/24/16/10 Inch All Magnetic Levels Set Bubble Vials Ruler for 45/90/180 Degree Aluminum Alloy Magnetic Box Leveler Tool Shock-Resistance SAE and Metric Scale
VEVOR$81.91459 rev
DTDNZKN 9 (23cm) Torpedo Level Magnetic with 3 Bubble Spirit Levels
DTDNZKN$3.90586 rev
ARROW 16-Inch Level Magnetic Torpedo Level for Construction Carpentry
Arrow Fastener$17.55155 rev
ARROW 4-Inch Torpedo Level Small Magnetic Leveler Tool
Arrow Fastener$13.54380 rev
Trending
90-day click momentumLEVELS 4D Sweet Cinnamon Churro Chips Nacho Cheese & Chili Lime (12-Pack) by Brent Rivera Gluten-Free Non-GMO Crispy Avocado Oil Chips Corn & Potato Snacks 1 Oz
levels snacks$30.103.8★
ARROW 16-Inch Level Magnetic Torpedo Level for Construction Carpentry
Arrow Fastener$17.554.8★
RONGPRO 9 Inch Torpedo Level Magnetic Box Level with 45/90/180 Bubbles Shock Resistant Bubble Level Tool for Measuring
RONGPRO$4.084.7★
WORKPRO 3-Piece Spirit Level Set (12 20 40) with 12 Magnetic Torpedo Level 45/90/180 Bubbles Measuring Open Top View Design Aluminum Alloy Levels with Carrying Bag
WORKPRO$42.984.6★
ARROW 4-Inch Torpedo Level Small Magnetic Leveler Tool
Arrow Fastener$13.544.8★
What buyers say about level
What buyers praise and complain about, mined from review topics.What buyers love
“Has great build quality”
“Excellent value”
“This is a handy little unit”
“Perfect size and is accurate”
“As advertised”
“the magnets are quite strong”
“Very durable and accurate”
“Nice, well built”
“Easy and accurate”
“lightweight”
What buyers complain about
“The build quality is mediocre”
“Didnt work”
“Therefore the reading is inaccurate”
“Stopped working after first use”
“Too small”
“The laser is weak”
“the batteries died”
“Not exactly as advertised”
“The way this is designed its very difficult to use for my purposes”
“a little pricey”
Top return reasons
Common questions
- Is level profitable to sell on Amazon United States?
- The niche generates $5.3M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Launch it (57/100).
- How competitive is the level niche?
- 13 brands and 47 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in level?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Measurement/Reading Accuracy. The return rate is 1.9%.
- When does demand for level peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the level niche?
- Listings span $3.90–$81.91; the average listing price is $24.99 (sweet spot $15–$100). The average incumbent carries 2,791 reviews — the moat a new listing must climb.