Is lennox profitable to sell on Amazon United States?

The niche generates $113K/yr across 46 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (42/100).

How competitive is the lennox niche?

9 brands and 77 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in lennox?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.8%.

When does demand for lennox peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the lennox niche?

Listings span $38.90–$529.52; the average listing price is $121.58 (sweet spot $15–$100). The average incumbent carries 878 reviews — the moat a new listing must climb.

lennox

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Avg price

Good$121.58

avg listing price — sweet spot $15–$100

Review moat

Good877.74

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Market size

Okay$113K

$113K/yr · 63K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$38.90–$529.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, lennox is a $113K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

lennox market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $122K–$152K; units × avg price
Conversion rate: 1.5%
Avg BSR: #374
Page quality: 0%
Prime: 57%
Sponsored: 93%
Out of stock: 1.3%
Avg brand age: 48 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

9 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

HEALTHY CLIMATE47%
Lennox39%
Lenox7%
Generic2%
Pitymody2%
Micnce1%
Open — no brand owns it (3 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +5.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top lennox search terms

lennox44K/yr +2.4%0.8% conv.
healthy climate7K/yr +27.8%2.9% conv.
lennox air filter6K/yr -3.1%3.0% conv.
lennox furnace filters3K/yr -2.2%3.0% conv.
lennox air filters2K/yr -5.9%1.6% conv.

All search terms

Top lennox products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lennox X6670 - (2-Pack) Healthy Climate 16 x 25 x 5 OEM HCF16-11 Air Filter MERV 11

Lennox$60.624.8★1,781 rev

Lennox X6672 Healthy Climate 16x25x5 Furnace Filter Merv 16 Carbon Clean Home Air filter for HVAC system 2 Pack with Cleaning Cloth

HEALTHY CLIMATE$157.964.8★334 rev

Lennox X6673 20x25x5 Air Filter MERV 11 HVAC AC Furnace Filters Lennox Healthy Climate Filter for Home with Cleaning Cloth 2-Pack (Actual Size: 19.75 x 24.75 x 4.38 Inches)

HEALTHY CLIMATE$65.234.6★105 rev

Lennox X6673 Healthy Climate HCF20-11 MERV 11 Filter Media (2 Pack)

Lennox$66.224.8★5,072 rev

Lennox X6675 20x25x5 Air Filter Lennox Healthy Climate Carbon Clean Merv 16 Home Furnace Filter for HVAC system 2 Pack with Cleaning Cloth

HEALTHY CLIMATE$210.174.8★411 rev

Newest

by launch date

Lennox X6670 16x25x5 Air Filter MERV 11 HVAC AC Furnace Filters Lennox Healthy Climate Filter for Home with Cleaning Cloth 2-Pack (Actual Size: 15.75 x 24.75 x 4.38 Inches)

HEALTHY CLIMATE$59.2057 rev

9mo ago

2 Pack 6672 MERV 16 Filter 16x25x5 Carbon-Clean HVAC Furnace Air Filter Compatible with Lennox HCC16-28 Healthy Climate Home Furnace Filter for HVAC System Part Number HCF16-16 HCF16-10

Micnce$83.2527 rev

10mo ago

Lennox X6673 20x25x5 Air Filter MERV 11 HVAC AC Furnace Filters Lennox Healthy Climate Filter for Home with Cleaning Cloth 2-Pack (Actual Size: 19.75 x 24.75 x 4.38 Inches)

HEALTHY CLIMATE$65.23105 rev

11mo ago

Lennox M30 Touchscreen Smart Wi-Fi Programmable Alexa-Enabled Communicating Remote Access Universal 4 STG Heat/2 Stage Cooling Thermostat (Model. 15Z69) Easy Install

Generic$310.927 rev

1y ago

S40 WIFI 3HT/2CL Smart Stat

Lennox$529.52219 rev

3y ago

What buyers say about lennox

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration22%

“Excellent Filters”

Quality-Overall17%

“Best quality”

Size-Overall15%

“Fits great”

Value For Money13%

“Great value”

Advertised Vs Actual Product7%

“As advertised”

Assembly/Installation4%

“installed without issues”

Efficiency2%

“it really helped reduce the dust”

Durability2%

“Very durable and quality construction”

Ease Of Use2%

“Quick and easy”

Weight Heavy2%

“otherwise nice heavy set”

What buyers complain about

Size-Overall25%

“Didn't fit”

Value For Money11%

“costly”

Quality-Overall6%

“I would expect better quality assurance”

Filtration6%

“Not all filters are the same”

Rusts/Corrodes6%

“Rust”

Compatibility-Overall5%

“It is not compatible”

Functionality-Overall4%

“No function”

Connectivity-Overall3%

“blocked features once they are connected to wi-fi”

Thickness2%

“a bit too thin”

Ease Of Use2%

“Do not use”

Top return reasons

Size-Overall58%

Filtration15%

Compatibility-Overall8%

Value For Money4%

Advertised Vs Actual Product3%

Functionality-Overall2%

Defective Material/Parts1%

Weight Heavy1%

Product Condition1%

Quality-Overall1%

Common questions

Is lennox profitable to sell on Amazon United States?: The niche generates $113K/yr across 46 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (42/100).
How competitive is the lennox niche?: 9 brands and 77 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in lennox?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.8%.
When does demand for lennox peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the lennox niche?: Listings span $38.90–$529.52; the average listing price is $121.58 (sweet spot $15–$100). The average incumbent carries 878 reviews — the moat a new listing must climb.