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33

led security light

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 13Conversion 50Competition 31Returns 46Price range 92Avg price 95Brand share 6Review moat 23Quality gap 45

Avg price

Incredible$34.54

avg listing price — sweet spot $15–$100

Price range

Great$13.90–$48.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,138.1

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Market size

Bad$33K

$33K/yr · 24K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, led security light is a $33K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

led security light market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$43K–$52K
units × avg price
Conversion rate
4.0%
Avg BSR
#220
Page quality
0%
Prime
85%
Sponsored
85%
Out of stock
3.6%
Avg brand age
41 months
Avg seller age
156 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • LEPOWER53%
  • Koda22%
  • Abovizo9%
  • LUTEC8%
  • LEPOWER-TEC6%
  • PHILIPS1%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top led security light search terms

  • lepower led security lights motion sensor light outdoor6K/yr
  • lepower5K/yr
  • koda motion activated floodlight6K/yr
  • koda led motion security light6K/yr
  • koda motion activated led security floodlight1K/yr
All search terms

Top led security light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$7K30%$10K40%$13K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about led security light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow41%

“Bright LED”

Assembly/Installation9%

“simple to put together”

Quality-Overall8%

“Excellent Product”

Value For Money7%

“Good value for money”

Advertised Vs Actual Product4%

“AS EXPECTED”

Efficiency4%

“detector works well”

Motion Detection3%

“the motion sensor is good”

Durability2%

“Great durability”

Ease Of Use2%

“Ease of use”

Strength2%

“The lamp itself is well made and sturdy,”

What buyers complain about

Durability17%

“Didnt last”

Functionality-Overall12%

“Doesnt function”

Brightness/Shine/Glow11%

“Not as bright as I wanted”

Quality-Overall9%

“not the best build quality”

Water Resistance5%

“Not waterproof”

Size-Overall4%

“Too small”

Assembly/Installation4%

“Impossible to assemble”

Bulb Flicker/Dimming/Color3%

“it had some flickering”

Value For Money3%

“WAY CHEAPER Than Walmart”

Charging3%

“Will not charge up”

Top return reasons

Size-Overall22%
Brightness/Shine/Glow19%
Functionality-Overall10%
Advertised Vs Actual Product8%
Bulb Flicker/Dimming/Color7%
Defective Material/Parts6%
Value For Money5%
Assembly/Installation3%
Color3%
Quality-Overall2%

Common questions

Is led security light profitable to sell on Amazon United States?
The niche generates $33K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (33/100).
How competitive is the led security light niche?
7 brands and 30 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in led security light?
Top complaints mined from reviews: Durability, Functionality-Overall, Brightness/Shine/Glow. The return rate is 3.3%.
When does demand for led security light peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the led security light niche?
Listings span $13.90–$48.04; the average listing price is $34.54 (sweet spot $15–$100). The average incumbent carries 8,138 reviews — the moat a new listing must climb.