Is led night light bulb profitable to sell on Amazon United States?

The niche generates $92K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (42/100).

How competitive is the led night light bulb niche?

16 brands and 50 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in led night light bulb?

Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Quality-Overall. The return rate is 2.2%.

When does demand for led night light bulb peak?

Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.

What does it cost to enter the led night light bulb niche?

Listings span $6.10–$12.74; the average listing price is $8.22 (sweet spot $15–$100). The average incumbent carries 1,244 reviews — the moat a new listing must climb.

led night light bulb

Skip it

Prices mostly outside the sweet spot ($6.10–$12.74) — this niche doesn't clear our bar today.

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Returns

Good2.2%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Good1,244.21

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$92K

$92K/yr · 117K searches

Avg price

Bad$8.22

avg listing price — sweet spot $15–$100

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Price range

Bad$6.10–$12.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, led night light bulb is a $92K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

led night light bulb market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $82K–$103K; units × avg price
Conversion rate: 9.6%
Avg BSR: #1,455
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

25%

Emotionlite25%
ZwwYvv13%
Feit Electric11%
KGC9%
Meconard9%
Austin Coast7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Open Trend

Top led night light bulb search terms

led night light bulbs27K/yr +67.1%7.8% conv.
led night light bulb44K/yr -56.5%7.2% conv.
night light bulbs led13K/yr -9.5%9.3% conv.
7 watt led light bulbs6K/yr -11.7%2.3% conv.
7w led light bulbs5K/yr -26.2%1.3% conv.
night light led bulbs5K/yr -23.3%8.3% conv.
led nightlight bulb3K/yr +1.0%8.2% conv.
led night light bulbs 4 watt equivalent3K/yr +2.0%6.0% conv.
7w led bulb2K/yr +6.8%2.1% conv.
led nightlight bulbs5K/yr -23.5%9.4% conv.

All search terms

Top led night light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Emotionlite C7 LED Candelabra Bulbs E12 Base Warm White 2700K 4 Pack

Emotionlite$6.834.6★5,313 rev

Meconard C7 LED Night Light Bulbs Shatterproof LED Replacement Bulbs for Window Candles & Chandeliers E12 Candelabra Base 0.6 Watt Equivalent to 7Watt Incandescent Bulb Warm White 6 Pack

Meconard$11.834.6★2,009 rev

ZwwYvv LED Night Light Bulbs C7 0.4 Watt Decorative Light Bulbs for Window Candles/String Lights/Night Lights Waterproof Warm White 12 Pack (Equivalent to 4 Watt Incandescent Bulb)

ZwwYvv$8.194.8★50 rev

Feit Electric C7 LED Night Light Bulb BPC7/LED - 0.6W 7W Eq. E12 4000K Cool White - 2 Pack

Feit Electric$6.104.6★4,867 rev

Austin Coast 25PACK LED Night Light Bulbs C7 Candelabra LED Light Bulbs E12 Chandelier Base 0.6W Equivalent to 7W Warm White 2200K 50LM Shatterproof & Waterproof Clear Plastic

Austin Coast$12.744.7★1,147 rev

Newest

by launch date

ZwwYvv LED Night Light Bulbs C7 0.4 Watt Decorative Light Bulbs for Window Candles/String Lights/Night Lights Waterproof Warm White 12 Pack (Equivalent to 4 Watt Incandescent Bulb)

ZwwYvv$8.1950 rev

10mo ago

ZwwYvv C7 LED Night Light Bulbs E12 Candelabra Base 0.6 Watt LED Light Bulbs for Window Candles/Chandeliers/Night Lights 12 Packs Waterproof Warm White Glow (Equivalent to 7 Watt Incandescent Bulb)

ZwwYvv$8.0628 rev

10mo ago

BORT 6 Pack C7 LED Night Light Bulbs C7 LED Replacement Light Bulb for Christmas String Light 0.6 Watt Equivalent to 7 Watt Warm White 2200K E12 Candelabra Base Clear Plastic LED Bulbs

BORT$6.1447 rev

1y ago

KGC 8Pack LED Night Light Bulbs C7 LED Candelabra Bulbs E12 Base 2200K

KGC$6.95412 rev

1y ago

KGC 8Pack LED Night Light Bulbs C7 Shatterproof Replacement Led Light Bulb

KGC$7.39473 rev

2y ago

What buyers say about led night light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow40%

“Really bright”

Value For Money15%

“Amazing value”

Quality-Overall9%

“Good quality lights for the money”

Advertised Vs Actual Product6%

“As described”

Durability5%

“Great Value & Long Life”

Bulb Flicker/Dimming/Color4%

“Great bulbs”

Size-Overall3%

“it fits well”

Efficiency3%

“EFFICIENT”

Night Vision3%

“This night light bulb are a great value for your money”

Color2%

“Color is very warm”

What buyers complain about

Brightness/Shine/Glow21%

“Very dim”

Bulb Flicker/Dimming/Color16%

“Too dim”

Quality-Overall11%

“quality control must not be there”

Color9%

“Visibly different color when lit”

Functionality-Overall7%

“Didn't work”

Durability6%

“Durability unknown”

Value For Money4%

“Expensive for essentially a night light bulb”

Size-Overall3%

“unknown they were too small I need Christmas light bulbs”

Advertised Vs Actual Product3%

“Im annoyed this is marketed as a nightlight”

Flammable2%

“burned out”

Top return reasons

Size-Overall53%

Bulb Flicker/Dimming/Color16%

Brightness/Shine/Glow13%

Advertised Vs Actual Product6%

Color4%

Functionality-Overall3%

Defective Material/Parts2%

Compatibility-Overall1%

Value For Money1%

Product Condition0%

Common questions

Is led night light bulb profitable to sell on Amazon United States?: The niche generates $92K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (42/100).
How competitive is the led night light bulb niche?: 16 brands and 50 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in led night light bulb?: Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Quality-Overall. The return rate is 2.2%.
When does demand for led night light bulb peak?: Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.
What does it cost to enter the led night light bulb niche?: Listings span $6.10–$12.74; the average listing price is $8.22 (sweet spot $15–$100). The average incumbent carries 1,244 reviews — the moat a new listing must climb.