led house lights
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$91.72avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Market size
Okay$239K$239K/yr · 138K searches
Price range
Okay$9.67–$216.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,918.84avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, led house lights is a $239K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
led house lights market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $275K–$367K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Govee90%
- E ENERGETIC LIGHTING4%
- POOFZY3%
- CETELUMA2%
- KSIPZE2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +17.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Top led house lights search terms
- govee outdoor strip lights43K/yr
- led house lights19K/yr
- energetic led light bulbs14K/yr
- govee outdoor led strip lights14K/yr
- led lights for house13K/yr
- govee waterproof led strip lights4K/yr
- govee strip lights outdoor7K/yr
- energetic4K/yr
- house led lights6K/yr
- govee outdoor led strip lights waterproof3K/yr
Top led house lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Govee Outdoor LED Strip Lights 98.4ft Smart Outdoor Lights Work with Alexa and Google Assistant App Control IP65 Waterproof RGBIC Lights for Patio Eave Party Decorations
Govee$116.604.3★2,153 rev
Govee Outdoor LED Strip Lights 32.8ft Smart Outdoor Lights Work with Alexa and Google Assistant App Control IP65 Waterproof RGBIC LED Lights for Patio Eave Holiday Decorations
Govee$64.834.3★2,153 rev
Govee Outdoor LED Strip Lights RGBIC with Warm and Cold White 65.6ft 2.4G WiFi Smart Outdoor Lights IP65 Waterproof Work with Alexa and Google Assistant App Control for Porch Patio Eave Party
Govee$125.504.3★592 rev
Govee 100ft RGBIC LED Strip Lights Smart LED Lights Work with Alexa and Google Assistant LED Lights for Bedroom WiFi App Control Segmented DIY Multiple Colors Color Changing Light (2 x 50ft)
Govee$53.174.5★7,247 rev
Govee Outdoor LED Strip Lights 65.6ft Smart Led Strip Lights Work with Alexa and Google Assistant App Control IP65 Waterproof RGBIC Outdoor Lights for Patio Eave Patio Decorations
Govee$89.544.3★2,153 rev
Newest
by launch date
CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Party (300FT)
CETELUMA$76.1821 rev
KSIPZE 50ft Outdoor led Strip Lights Waterproof IP68 RGB Outdoor led Lights with Button & Bluetooth App Control Music Sync Timer Exterior Led Rope Lights for Decor Balcony Roof Garden Pool
KSIPZE$28.531,184 rev
Govee RGBIC Neon Lights 32.8ft Works with Matter Alexa Google Assistant
Govee$111.661,250 rev
POOFZY Permanent Outdoor Lights for House 200ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control for Christmas V-Day Thanksgiving Daily & Holiday Party Decor
POOFZY$173.59905 rev
Govee RGBWWIC LED Strip Light 2 Pro 16.4ft Smart Control APP WiFi
Govee$79.04544 rev
Trending
90-day click momentumCETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Party (300FT)
CETELUMA$76.183.3★
KSIPZE 50ft Outdoor led Strip Lights Waterproof IP68 RGB Outdoor led Lights with Button & Bluetooth App Control Music Sync Timer Exterior Led Rope Lights for Decor Balcony Roof Garden Pool
KSIPZE$28.534.0★
Govee RGBIC Neon Lights 32.8ft Works with Matter Alexa Google Assistant
Govee$111.664.6★
Govee Outdoor LED Strip Lights 32.8ft Smart Outdoor Lights Work with Alexa and Google Assistant App Control IP65 Waterproof RGBIC LED Lights for Patio Eave Holiday Decorations
Govee$64.834.3★
Govee RGBIC LED Strip Lights 32.8ft with Covers Smart Lights Work with Alexa and Google Assistant LED Diffuser Channel with LED Lights for Bedroom Skirting Lines Studio Cabinet
Govee$117.754.1★
What buyers say about led house lights
What buyers praise and complain about, mined from review topics.What buyers love
“lights are bright”
“The lights are good quality”
“Easy set up”
“Vibrant colors”
“Worth the money”
“great adhesion”
“Easy peasy”
“As advertised”
“They are durable”
“Looks Amazing”
What buyers complain about
“will break instantly”
“appears to be poor quality control”
“Poor coloring”
“Didn't work”
“It's not as bright as you think”
“Adhesive not very good”
“I don't like the price”
“Connection is a little weak”
“Setup takes a bit of effort”
“then started flickering”
Top return reasons
Common questions
- Is led house lights profitable to sell on Amazon United States?
- The niche generates $239K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the led house lights niche?
- 5 brands and 12 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in led house lights?
- Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 5.6% — above our launch gate.
- When does demand for led house lights peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the led house lights niche?
- Listings span $9.67–$216.30; the average listing price is $91.72 (sweet spot $15–$100). The average incumbent carries 5,919 reviews — the moat a new listing must climb.