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Led Decorative Light Bulbs

Fail

Shoppers spend only $72K a year here, so Led Decorative Light Bulbs is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$72K/yr36K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
66%top-5 click share · 11 brands · 167 sellers

Flapen Score

Led Decorative Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Led Decorative Light Bulbs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Led Decorative Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Led Decorative Light Bulbs 36K times last year and spent an estimated $72K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
11.0%
Market size, estimated
$72Ka year
Peak month
November2.2× the quietest month
Top search term
ecosmart 60w soft white21K searches a year

02 · Price

A sale here is worth $18.30.

Listings sell for $18.30 on average, from $8.83 to $38.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.30 that is $2K to $5K a year per listing.

Average price
$18.30inside the $15 to $100 sweet spot
Price range
$8.83–$38.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #642 within Light Bulbs. It carries 5,159 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
1.5%
Average rank
#642in Light Bulbs
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
5,159per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Led Decorative Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$29K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

167

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

66%

Top 20: 98%

Open market

12%

  • EcoSmart40%
  • Linkind21%
  • LED TECHNOLOGY11%
  • LEDVANCE9%
  • evelor3%
  • TJOY3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Led Decorative Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Led Decorative Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ecosmart 60w soft white21K/yr
  • 800 lumens led light bulbs 2700k6K/yr
  • 60w 800 lumens led light bulbs4K/yr
  • 9.5w led bulb3K/yr
  • ecosmart led light bulbs 60w soft white2K/yr

Reviews and returns

What reviews say buyers love and hate about Led Decorative Light Bulbs

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
28%of negative reviews mention “Bulb Flicker/Dimming/Color”
1.4%of orders come back
“then started flickering”
A buyer, on “Bulb Flicker/Dimming/Color”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Led Decorative Light Bulbs questions

Answered from the same tracked data.