led decorative light bulbs
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.30avg listing price — sweet spot $15–$100
Price range
Great$8.83–$38.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,159.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, led decorative light bulbs is a $72K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
led decorative light bulbs market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $73K–$92K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #642
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 82%
- Out of stock
- 1.5%
- Avg brand age
- 57 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
167
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
66%
Top 20: 98%
Open market
12%
- EcoSmart40%
- Linkind21%
- LED TECHNOLOGY11%
- LEDVANCE9%
- evelor3%
- TJOY3%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.2×
Top led decorative light bulbs search terms
- ecosmart 60w soft white21K/yr
- 800 lumens led light bulbs 2700k6K/yr
- 60w 800 lumens led light bulbs4K/yr
- 9.5w led bulb3K/yr
- ecosmart led light bulbs 60w soft white2K/yr
Top led decorative light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EcoSmart 60W LED Soft White Vintage A19 4-Pack
EcoSmart$25.434.4★421 rev
Linkind A19 LED Light Bulb 60W Equivalent 2700K Soft White Light Bulbs 800 Lumens 8.5W Non-Dimmable LED Bulbs E26 Standard Base Energy Efficient for Bedroom Home Office 6 Packs
Linkind$9.954.7★5,180 rev
LED TECHNOLOGY EcoSmart 60W Equivalent Soft White A19 Energy Star and Dimmable LED Light Bulb (8-Pack)
LED TECHNOLOGY$31.313.6★6 rev
EcoSmart 9.7 Watt (60W Equivalent) Soft White A19 Non-Dimmable LED Light Bulb 1 Box (8 Bulbs Total)
EcoSmart$21.094.6★923 rev
Sylvania ECO LED Light Bulb A19 60W Equivalent Efficient 9W 7 Year 750 Lumens 2700K Non-Dimmable Frosted Soft White - 8 Pack (40821)
LEDVANCE$12.204.7★23,401 rev
Newest
by launch date
EcoSmart A19 60 Watt Equivalent with Selectable Color Temperature Dimmable LED Light Bulb (8-Pack)
EcoSmart$23.7276 rev
evelor 6-Pack A19 LED Light Bulbs 60 Watt Equivalent Daylight 5000K with E26 Base Efficient 9W 800 Lumens Non-Dimmable LED Bulbs 15000 Hours Ideal for Bedroom Living Room
evelor$8.835,329 rev
evelor 6-Pack A19 LED Light Bulbs 60 Watt Equivalent Soft White 2700K with E26 Base Efficient 9W 800 Lumens Non-Dimmable Warm White LED Bulbs 15000 Hours Ideal for Bedroom Living Room
evelor$8.841,005 rev
TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed
TJOY$9.701,623 rev
Feit Electric A19 LED Light Bulbs 60W Eq Dimmable Soft White 8 Pack
Feit Electric$15.111,396 rev
Trending
90-day click momentum
Amazon Basics A19 LED Light Bulbs 60W Equivalent Soft White 2700K Non-Dimmable Energy Efficient 9W E26 Standard Base 10 000 Hour Lifetime 24-Pack
Amazon Basics$18.604.6★
Amazon Basics A19 LED Light Bulbs 60 Watt Equivalent Energy Efficient 9W E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack
Amazon Basics$12.854.7★
TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed
TJOY$9.704.7★
LED TECHNOLOGY EcoSmart 60W Equivalent Soft White A19 Energy Star and Dimmable LED Light Bulb (8-Pack)
LED TECHNOLOGY$31.313.6★
Feit Electric A19 LED Light Bulbs 60W Eq Dimmable Soft White 8 Pack
Feit Electric$15.114.5★
What buyers say about led decorative light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely Bright”
“Great Deal”
“So nice to have quality lights that actually work”
“Fantastic bulbs”
“As advertised”
“Color is good”
“Works wellwell”
“Good fit”
“Great Quality, Long Life”
“Really easy”
What buyers complain about
“then started flickering”
“Failed after a year”
“Bad inspection”
“Not as bright as I expected”
“Yellow, not white”
“Does not work on my lamp”
“Didnt fit my light fixture”
“NOT AS ADVERTISED”
“They aren't cheap”
“Pretty disappointed, one of these bulbs has already burned out and they had only been installed for two days”
Top return reasons
Common questions
- Is led decorative light bulbs profitable to sell on Amazon United States?
- The niche generates $72K/yr across 22 tracked products. 90-day search growth is +0.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the led decorative light bulbs niche?
- 11 brands and 167 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in led decorative light bulbs?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Quality-Overall. The return rate is 1.4%.
- When does demand for led decorative light bulbs peak?
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the led decorative light bulbs niche?
- Listings span $8.83–$38.77; the average listing price is $18.30 (sweet spot $15–$100). The average incumbent carries 5,159 reviews — the moat a new listing must climb.