Is led cross profitable to sell on Amazon United States?

The niche generates $78K/yr across 40 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (45/100).

How competitive is the led cross niche?

30 brands and 32 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in led cross?

Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Strength. The return rate is 4.1%.

When does demand for led cross peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the led cross niche?

Listings span $9.79–$188.84; the average listing price is $31.38 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.

led cross

Skip it

Soft demand (-15.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$31.38

avg listing price — sweet spot $15–$100

Review moat

Great140.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$9.79–$188.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$78K

$78K/yr · 162K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, led cross is a $78K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

led cross market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $63K–$78K; units × avg price
Conversion rate: 1.5%
Avg BSR: #2,070
Page quality: 0%
Prime: 98%
Sponsored: 88%
Out of stock: 10.4%
Avg brand age: 25 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

43%

Top 20: 81%

Open market

46%

SHIDASIGN13%
OUYENL13%
SYLHOME10%
Merry Mosaics7%
MoSavris6%
Generic6%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -15.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top led cross search terms

led cross17K/yr -9.6%0.9% conv.
light up cross19K/yr -16.0%1.1% conv.
cross light13K/yr -5.9%1.0% conv.
lighted cross18K/yr -40.0%0.6% conv.
neon cross11K/yr -8.5%1.3% conv.
cross night light10K/yr -19.7%1.2% conv.
led cross for wall6K/yr -2.4%1.2% conv.
cross lamp7K/yr -4.3%0.7% conv.
cross neon sign6K/yr +7.2%1.4% conv.
cross light up sign5K/yr +14.5%1.0% conv.

All search terms

Top led cross products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OUYENL Cross Wall Decor Light Up Neon Sign with Necklace Jesus Christian Catholic Gifts Crucifix Led Sign Decor 16 Colors Changing Remote Night Lights Large Size

OUYENL$31.544.4★58 rev

Cross Neon Sign Jesus Led Neon Light for Wall Decor Home Bedroom USB Powered Light-Upside Down Cross Lights for Easter Christmas Wedding Decor

SHIDASIGN$26.684.7★178 rev

SYLHOME Cross Led Neon Light Sign Christening Baby Shower Banner Wall Decor

SYLHOME$19.544.9★48 rev

3FT Lighted Cross Marquee Large Indoor Outdoor Light Up Cross Christmas & Baptism Decorations LED Dcor for Parties Religious Events & Celebrations

Merry Mosaics$29.764.2★94 rev

Jesus Cross Personalized Neon Sign for Wall Decoration Dimmable LED Neon Sign Bedroom Wall LED Sign Church Prayer Room or Christian Store Faith Christ Memorial Place 9.5x5.5 Inch

Generic$15.914.6★27 rev

Newest

by launch date

Jesus Cross LED Neon Sign Light Up Jesus Cross Lights Lighted Christian Neon Signs with Base for Church Wedding Bedroom Dorm Garage Bar Prayer Room Wall Decor Desktop Counter Art or Gifts

welinly$34.287 rev

6mo ago

imprsv Baptism Decorations Light Up Cross 4FT Marquee Cross Warm Light

imprsv$41.1441 rev

7mo ago

Heart Cross Night Light Jesus 3D Wooden Bedside Lamp Ambient Lighting

WLHONG$21.87140 rev

7mo ago

imprsv Baptism Decorations Light Up Cross 3FT Marquee Cross Warm Light

imprsv$28.1541 rev

10mo ago

Assemfly 3FT Marquee Cross for Baptism Christening Party Light Up Cross for Mi Bautizo Large Marquee Frame Cross for First Holy Communion Decor Baptism Theme Party Decorations

Assemfly$22.7214 rev

10mo ago

What buyers say about led cross

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow22%

“Like mood lighting”

Quality-Overall13%

“Good Quality”

Size-Overall10%

“Just the right size”

Assembly/Installation8%

“Came assembled”

Design-Overall6%

“Beautiful wall decor”

Value For Money5%

“The price was reasonable”

Color4%

“neutral colors, so pretty”

Durability3%

“Pretty durable”

Gifting Purpose3%

“Cute spiritual gift”

Strength2%

“I like that the construction feels solid”

What buyers complain about

Quality-Overall12%

“Really Bad quality”

Assembly/Installation11%

“It's a bit irritating to put together”

Strength10%

“totally flimsy”

Durability9%

“Broke very easy”

Value For Money6%

“This product is cheaply made for its price point”

Ease Of Use5%

“effort just trying to make it usable”

Brightness/Shine/Glow4%

“I personally dont like bright lights”

Alarm/Timer Accuracy4%

“Although I wish it had a timer”

Charging4%

“I wish it had a battery in it so you could just charge it up”

Size-Overall4%

“Bigger than I thought”

Top return reasons

Size-Overall32%

Advertised Vs Actual Product7%

Brightness/Shine/Glow7%

Defective Material/Parts6%

Strength5%

Material Quality5%

Functionality-Overall5%

Assembly/Installation4%

Quality-Overall4%

Value For Money3%

Common questions

Is led cross profitable to sell on Amazon United States?: The niche generates $78K/yr across 40 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (45/100).
How competitive is the led cross niche?: 30 brands and 32 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in led cross?: Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Strength. The return rate is 4.1%.
When does demand for led cross peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the led cross niche?: Listings span $9.79–$188.84; the average listing price is $31.38 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.