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Led Bluetooth Light Bulb

Fail

The top 5 brands take 100% of clicks, so Led Bluetooth Light Bulb is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$99K/yr41K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
82%top-5 click share · 2 brands · 19 sellers

Flapen Score

Led Bluetooth Light Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Led Bluetooth Light Bulb is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Led Bluetooth Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Led Bluetooth Light Bulb 41K times last year and spent an estimated $99K. All 2 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
5.2%
Market size, estimated
$99Ka year
Peak month
December4.9× the quietest month
Top search term
wyze light14K searches a year

02 · Price

A sale here is worth $46.40.

Listings sell for $46.40 on average, from $16.47 to $108.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $46.40 that is $12K to $23K a year per listing.

Average price
$46.40inside the $15 to $100 sweet spot
Price range
$16.47–$108.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$12K–$23K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #395 within Wall Lights. It carries 2,445 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#395in Wall Lights
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
2,445per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Led Bluetooth Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$15K$30K$44K$59K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • WYZE79%
  • Wyze Lifestyle21%
  • Open — no brand owns it (0%)

Demand

Led Bluetooth Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Led Bluetooth Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wyze light14K/yr
  • wyze night light12K/yr
  • wyze lights6K/yr
  • wyze motion sensor light3K/yr
  • wyze lamp3K/yr
  • wyze night light 6 pack deal 19.993K/yr

Reviews and returns

What reviews say buyers love and hate about Led Bluetooth Light Bulb

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Connectivity-Overall”
7.0%of orders come back
“disconnects constantly”
A buyer, on “Connectivity-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Led Bluetooth Light Bulb questions

Answered from the same tracked data.