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Leatherman Free P4

Fail

The top 5 brands take 100% of clicks, so Leatherman Free P4 is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$81K/yr258K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
73%top-5 click share · 5 brands · 12 sellers

Flapen Score

Leatherman Free P4 against its category

The dotted line is the Tools & Home Improvement average. Past it, Leatherman Free P4 is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leatherman Free P4 market on Amazon at a glance

Shoppers on Amazon United States searched for Leatherman Free P4 258K times last year and spent an estimated $81K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
0.4%
Market size, estimated
$81Ka year
Top search term
leatherman free p462K searches a year

02 · Price

A sale here is worth $69.68.

Listings sell for $69.68 on average, from $9.36 to $197.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $69.68 that is $17K to $35K a year per listing.

Average price
$69.68inside the $15 to $100 sweet spot
Price range
$9.36–$197.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$17K–$35K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #203 within Multitools & Accessories. It carries 2,077 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#203in Multitools & Accessories
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
2,077per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Leatherman Free P4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$24K$32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Leatherman64%
  • LEATHERMAN22%
  • Perilogics10%
  • RG RAE GEAR RECOGNIZE , ASSESS , EXECUTE2%
  • SQT2%

Search terms

Top Leatherman Free P4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leatherman free p462K/yr
  • leatherman free47K/yr
  • leatherman free p234K/yr
  • leatherman p427K/yr
  • leatherman free p4 multitool14K/yr
  • leatherman free t415K/yr
  • leatherman p217K/yr
  • leatherman p2 free9K/yr
  • leatherman t49K/yr
  • leatherman free t25K/yr

Reviews and returns

What reviews say buyers love and hate about Leatherman Free P4

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Poor quality control and product”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Leatherman Free P4 questions

Answered from the same tracked data.