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Lead Water Filter

Maybe

Buyers convert on 15.7% of searches. But the top 5 brands take 100% of clicks, so Lead Water Filter is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$600K/yr180K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
97%top-5 click share · 4 brands · 50 sellers

Flapen Score

Lead Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Lead Water Filter is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lead Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Lead Water Filter 180K times last year and spent an estimated $600K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $600K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
15.7%
Market size, estimated
$600Ka year
Peak month
February4.6× the quietest month
Top search term
brita elite filter replacement86K searches a year

02 · Price

A sale here is worth $21.15.

Listings sell for $21.15 on average, from $15.82 to $29.98. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 5,000 to 6,000 of them. At $21.15 that is $106K to $127K a year per listing.

Average price
$21.15inside the $15 to $100 sweet spot
Price range
$15.82–$29.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
5,000–6,000
Revenue per listing a year
$106K–$127K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Water Filtration & Softeners. It carries 19,321 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Water Filtration & Softeners
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
19,321per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lead Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

$0$90K$180K$270K$360K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • BRITA72%
  • JAOAJO20%
  • AQUA CREST5%
  • Fil-fresh3%

Demand

Lead Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Lead Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brita elite filter replacement86K/yr
  • brita elite replacement filters21K/yr
  • brita filter replacement elite22K/yr
  • brita elite filters11K/yr
  • brita elite water filter replacement12K/yr
  • elite brita filter replacement11K/yr
  • elite brita filter5K/yr
  • brita long last filter replacement6K/yr
  • brita filter elite replacement3K/yr
  • brita filter replacement longlast filters2K/yr

Reviews and returns

What reviews say buyers love and hate about Lead Water Filter

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Filtration”
41%of negative reviews mention “Filtration”
0.6%of orders come back
“Not a good filter”
A buyer, on “Filtration”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lead Water Filter questions

Answered from the same tracked data.