Lava Lamp

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months

7.5M

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

1.3%

Market size, estimated

$4.9Ma year

Peak month

December3.8× the quietest month

Top search term

lava lamp5.5M searches a year

Listings sell for $51.81 on average, from $24.01 to $172.15. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $51.81 that is $155K to $207K a year per listing.

Average price

$51.81inside the $15 to $100 sweet spot

Price range

$24.01–$172.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$155K–$207K

Returns

3.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #55 within Novelty Lighting. It carries 999 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

97%

Out of stock, average day

4.0%

Average rank

#55in Novelty Lighting

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

999per listing

Listings tracked

36

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months