Is Lathe profitable to sell on Amazon United States?

Flapen scores Lathe 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.0M a year across 60 tracked products. Amazon counts 3 of the 15 products launched in the last year as successful launches. Search demand grew -19.2% in the last 90 days.

How competitive is the Lathe niche on Amazon United States?

27 brands and 51 sellers compete in Lathe on Amazon United States. The top 5 Lathe products take 31% of clicks, and the top 5 brands take 61%.

What do buyers complain about in Lathe?

Lathe buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Instructions/User Manual/Troubleshooting. Returns run at 4.5% of orders.

When does demand for Lathe peak?

Search demand for Lathe on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Lathe niche?

Lathe sells for $534.57 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $35.76 to $4198.96. The average product has 140 reviews, the count a new listing must catch up to.

Lathe

Maybe

Shoppers spend $2.0M a year here. But products sell for $534.57 on average, outside the sweet spot, so Lathe is a Maybe.

Filters Quality Gap High Price

Flapen Score: 54
54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size: $2.0M/yr1.2M searches / yr
90-day growth: -19.2%search demand this quarter
Competition: 31%top-5 click share · 27 brands · 51 sellers

Flapen Score

Lathe against its category

The dotted line is the Tools & Home Improvement average. Past it, Lathe is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Lathe market on Amazon at a glance

Shoppers on Amazon United States searched for Lathe 1.2M times last year and spent an estimated $2.0M. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months: 1.2M
Growth, 90 days vs prior 90: -19.2%
Conversion, latest week: 0.3%
Market size, estimated: $2.0Ma year
Peak month: December2.0× the quietest month
Top search term: lathe258K searches a year

02 · Price

A sale here is worth $534.57.

Listings sell for $534.57 on average, from $35.76 to $4198.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $534.57 that is $0 to $53K a year per listing.

Average price: $534.57above the $15 to $100 sweet spot
Price range: $35.76–$4198.96
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$53K
Returns: 4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #33 within Power Tools. It carries 140 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 68%
Out of stock, average day: 9.5%
Average rank: #33in Power Tools
Average rating: 3.98 starsAmazon United States average 4.42 stars
Average reviews: 140per listing
Listings tracked: 60

04 · Newcomers

Amazon counts 3 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 15
Successful launches: 3Amazon's first-year sales bar
Average brand age: 48 months

Products