Skip to content

Large Outdoor Christmas Lights

Fail

Returns run at 10.6% of orders, so Large Outdoor Christmas Lights is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$85K/yr205K searches / yr
90-day growth
+39.5%search demand this quarter
Competition
72%top-5 click share · 8 brands · 13 sellers

Flapen Score

Large Outdoor Christmas Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Large Outdoor Christmas Lights is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Outdoor Christmas Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Large Outdoor Christmas Lights 205K times last year and spent an estimated $85K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+39.5%
Conversion, latest week
0.9%
Market size, estimated
$85Ka year
Peak month
November180.0× the quietest month
Top search term
100 ft christmas lights outdoor11K searches a year

02 · Price

A sale here is worth $43.46.

Listings sell for $43.46 on average, from $15.56 to $173.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $43.46 that is $0 to $4K a year per listing.

Average price
$43.46inside the $15 to $100 sweet spot
Price range
$15.56–$173.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,207 within String Lights. It carries 852 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#1,207in String Lights
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
852per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Large Outdoor Christmas Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$3K$7K$10K$14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • Minetom29%
  • POOFZY15%
  • Nielfoi12%
  • AWQ11%
  • iBaycon10%
  • Brightown8%
  • Open — no brand owns it (2 brands, 16%)

Demand

Large Outdoor Christmas Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 180.0×

Search terms

Top Large Outdoor Christmas Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 100 ft christmas lights outdoor11K/yr
  • roof christmas lights27K/yr
  • large christmas lights outdoor19K/yr
  • christmas roof lights16K/yr
  • large outdoor christmas lights20K/yr
  • outdoor xmas lights for house15K/yr
  • gutter christmas lights11K/yr
  • christmas lights house11K/yr
  • christmas lights for roof13K/yr
  • big christmas lights outdoor7K/yr

Reviews and returns

What reviews say buyers love and hate about Large Outdoor Christmas Lights

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Brightness/Shine/Glow”
10.6%of orders come back
“Poorly lights”
A buyer, on “Brightness/Shine/Glow”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Large Outdoor Christmas Lights questions

Answered from the same tracked data.