Skip to content

Lantern Pendant Light

Fail

Buyers convert on only 0.5% of searches, so Lantern Pendant Light is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$52K/yr117K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
17%top-5 click share · 101 brands · 148 sellers

Flapen Score

Lantern Pendant Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Lantern Pendant Light is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lantern Pendant Light market on Amazon at a glance

Shoppers on Amazon United States searched for Lantern Pendant Light 117K times last year and spent an estimated $52K. The top 5 brands take 29% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
0.5%
Market size, estimated
$52Ka year
Peak month
August1.6× the quietest month
Top search term
lantern pendant light35K searches a year

02 · Price

A sale here is worth $80.83.

Listings sell for $80.83 on average, from $9.37 to $236.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $80.83 that is $0 to $8K a year per listing.

Average price
$80.83inside the $15 to $100 sweet spot
Price range
$9.37–$236.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #1,106 within Ceiling Lights. It carries 250 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
6.0%
Average rank
#1,106in Ceiling Lights
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
250per listing
Listings tracked
139

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lantern Pendant Light products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.

$0$1K$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

101 falling

Sellers

148

Est. top-5 brand share

29%

Top 20: 61%

Est. top-5 click share

17%

Top 20: 41%

Open market

68%

  • Westinghouse8%
  • Ziqqeelam6%
  • Lingkai5%
  • Henjjras5%
  • Oyisen5%
  • JONATHAN Y4%

Demand

Lantern Pendant Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Lantern Pendant Light search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lantern pendant light35K/yr
  • copper pendant light33K/yr
  • 3 light chandelier29K/yr
  • multi pendant light fixture9K/yr
  • cage pendant light6K/yr
  • double pendant light5K/yr

Reviews and returns

What reviews say buyers love and hate about Lantern Pendant Light

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Size-Overall”
7.0%of orders come back
“Its pretty big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lantern Pendant Light questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data