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54

lantern lights outdoor

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (1.6%) keeps it on the watch list.

Market size 29Growth 56Conversion 20Competition 91Returns 30Price range 49Avg price 84Brand share 96Review moat 77Quality gap 25

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$75.63

avg listing price — sweet spot $15–$100

Review moat

Great454.38

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.4%

90-day search growth — must beat 0% to launch

Price range

Okay$22.13–$179.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Market size

Okay$127K

$127K/yr · 104K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, lantern lights outdoor is a $127K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

lantern lights outdoor market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$76K–$95K
units × avg price
Conversion rate
1.6%
Avg BSR
#309
Page quality
0%
Prime
99%
Sponsored
99%
Out of stock
1.4%
Avg brand age
36 months
Avg seller age
170 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

58 falling

Sellers

73

Top-5 brand share

35%

Top 20: 70%

Top-5 click share

24%

Top 20: 57%

Open market

65%

  • BesLowe10%
  • LEONLITE9%
  • EDISHINE7%
  • camuucci3%
  • mirrea3%
  • SIONLOM3%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +29.4% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Top lantern lights outdoor search terms

  • outdoor farmhouse lights17K/yr
  • modern outdoor wall sconce8K/yr
  • modern exterior lights11K/yr
  • outdoor modern lights8K/yr
  • modern outdoor light10K/yr
  • modern outdoor wall lights10K/yr
  • modern outdoor sconce7K/yr
  • large exterior lighting fixtures7K/yr
  • modern outdoor lighting6K/yr
  • led outdoor wall light7K/yr
All search terms

Top lantern lights outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$11K12%$15K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lantern lights outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow26%

“Nice and bright”

Assembly/Installation15%

“easy to put up”

Quality-Overall12%

“The build quality feels solid”

Value For Money10%

“Worth the money”

Design-Overall8%

“Built well”

Advertised Vs Actual Product4%

“As advertised”

Shape/Style3%

“Very stylish”

Size-Overall3%

“Good fit”

Durability2%

“feels very durable”

Color2%

“so many color combinations”

What buyers complain about

Quality-Overall11%

“Not the quality I expected”

Durability9%

“you can tell its not going to last”

Size-Overall8%

“Really small”

Rusts/Corrodes6%

“Rusts”

Advertised Vs Actual Product5%

“Not as advertised”

Brightness/Shine/Glow5%

“They are not that bright”

Color4%

“Certain colors don't get as bright as others”

Assembly/Installation4%

“does not come assembled no instructions”

Bulb Flicker/Dimming/Color3%

“The light is flickering”

Value For Money3%

“They look more expensive than I paid”

Top return reasons

Size-Overall54%
Advertised Vs Actual Product7%
Value For Money5%
Defective Material/Parts5%
Functionality-Overall4%
Brightness/Shine/Glow3%
Color3%
Bulb Flicker/Dimming/Color3%
Quality-Overall2%
Assembly/Installation2%

Common questions

Is lantern lights outdoor profitable to sell on Amazon United States?
The niche generates $127K/yr across 76 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the lantern lights outdoor niche?
58 brands and 73 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in lantern lights outdoor?
Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 4.6%.
When does demand for lantern lights outdoor peak?
Demand peaks in Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the lantern lights outdoor niche?
Listings span $22.13–$179.77; the average listing price is $75.63 (sweet spot $15–$100). The average incumbent carries 454 reviews — the moat a new listing must climb.