Is landscape lighting profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 83 tracked products. 23 of 25 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the landscape lighting niche?

18 brands and 30 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in landscape lighting?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 4.1%.

When does demand for landscape lighting peak?

Demand peaks in Apr–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the landscape lighting niche?

Listings span $20.96–$389.75; the average listing price is $116.34 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.

landscape lighting

Worth a look

Shows a $2.5M/yr market, but weak search conversion (1.6%) keeps it on the watch list.

Market size

Incredible$2.5M

$2.5M/yr · 1.4M searches

Competition

Great26%

top-5 click share — an open shelf

Review moat

Great419.52

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$116.34

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad$20.96–$389.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, landscape lighting is a $2.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

landscape lighting market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $2.3M–$2.9M; units × avg price
Conversion rate: 1.6%
Avg BSR: #319
Page quality: 0%
Prime: 100%
Sponsored: 99%
Out of stock: 0.1%
Avg brand age: 45 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

26%

Top 20: 60%

Open market

18%

SUNVIE43%
PARTPHONER12%
LEONLITE10%
EDISHINE6%
REEGOLD6%
Gardencoin6%
Open — no brand owns it (12 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.

Peak months: Apr, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top landscape lighting search terms

low voltage landscape lighting665K/yr +7.3%0.8% conv.
low voltage landscape lights153K/yr +6.9%0.9% conv.
sunvie low voltage landscape lights63K/yr +18.9%3.2% conv.
low voltage pathway lights60K/yr -4.7%0.6% conv.
led landscape lights45K/yr +24.8%0.7% conv.
landscape lighting kit36K/yr +3.5%0.7% conv.
low voltage lighting36K/yr +16.7%0.5% conv.
low voltage lights35K/yr +3.5%0.5% conv.
low voltage path lights30K/yr -2.7%0.8% conv.
12v landscape lights27K/yr +17.0%0.9% conv.

All search terms

Top landscape lighting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Wired Path Lights with Connectors for Walkway Yard Garden

PARTPHONER$142.284.5★218 rev

REEGOLD Low Voltage Landscape Lights Outdoor: 7W 700LM LED Landscape Lighting with Connectors for Tree Garden Yard Pathway | 12V 24V Warm White 2700K Spotlights | IP65 Waterproof | 6 Pack

REEGOLD$37.814.4★1,246 rev

LEONLITE 12-Pack 3W LED Low Voltage Path Lights Aluminum 3000K Black

LEONLITE$146.164.4★1,447 rev

SUNVIE LED Low Voltage Landscape Lighting 12V Landscape Lighting Kit with Connectors Low Voltage Pathway Lights with Spotlights Aluminum Pathway Lights Wired Waterproof for Patio Yard Garden 12 Pack

SUNVIE$151.384.6★442 rev

SUNVIE All-in-One LED Low Voltage Landscape Lighting Kit Dusk to Dawn 12PCS

SUNVIE$134.654.7★254 rev

Newest

by launch date

EDISHINE Low Voltage Landscape Lighting 3.4W 155LM 12V 3000K Wired Pathway Lights Outdoor Waterproof Electric Landscape Path Lights 50 000H LED for Yard Garden Driveway 4 Pack

EDISHINE$99.8888 rev

5mo ago

PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Round Shade Path Lights with Connectors for Walkway Yard Garden

PARTPHONER$140.1298 rev

6mo ago

LITFIT Low Voltage Landscape Lighting 4-Pack LED Pathway Lights Outdoor

LITFIT$102.1423 rev

8mo ago

PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Wired Path Lights with Connectors for Walkway Yard Garden

PARTPHONER$142.28218 rev

1y ago

PARTPHONER Low Voltage Landscape Lighting 6-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Wired Path Lights with Connectors for Walkway Yard Garden

PARTPHONER$79.49218 rev

1y ago

What buyers say about landscape lighting

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow30%

“Bright lights”

Quality-Overall19%

“Solid quality”

Assembly/Installation15%

“Easily installed”

Value For Money7%

“Best Price”

Design-Overall3%

“Great Design”

Durability3%

“They are durable”

Advertised Vs Actual Product2%

“As advertised”

Strength2%

“Sturdy design”

Ease Of Use2%

“Easy to use”

Material Quality2%

“Seems like solid material”

What buyers complain about

Durability16%

“Doesn't last”

Brightness/Shine/Glow8%

“do not provide enough light”

Quality-Overall8%

“Bad quality”

Assembly/Installation5%

“HORRIBLE TO ASSEMBLE”

Bulb Flicker/Dimming/Color5%

“they started going dim”

Size-Overall3%

“the lights were smaller than expected”

Functionality-Overall2%

“Doesn't work”

Value For Money2%

“This item is not worth it to buy for more than $50.00”

Color2%

“not at all yellow”

Socket/Port/Plug2%

“the socket is already jacked up”

Top return reasons

Size-Overall18%

Brightness/Shine/Glow12%

Advertised Vs Actual Product10%

Functionality-Overall8%

Bulb Flicker/Dimming/Color7%

Defective Material/Parts6%

Value For Money6%

Color6%