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Landscape Lighting

Maybe

Shoppers spend $2.5M a year here. But buyers convert on only 1.6% of searches, so Landscape Lighting is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$2.5M/yr1.4M searches / yr
90-day growth
+7.6%search demand this quarter
Competition
26%top-5 click share · 18 brands · 30 sellers

Flapen Score

Landscape Lighting against its category

The dotted line is the Tools & Home Improvement average. Past it, Landscape Lighting is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Landscape Lighting market on Amazon at a glance

Shoppers on Amazon United States searched for Landscape Lighting 1.4M times last year and spent an estimated $2.5M. The top 5 brands take 76% of clicks. Demand peaks in Apr–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
1.6%
Market size, estimated
$2.5Ma year
Peak month
April2.2× the quietest month
Top search term
low voltage landscape lighting665K searches a year

02 · Price

A sale here is worth $116.34.

Listings sell for $116.34 on average, from $20.96 to $389.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $116.34 that is $12K to $29K a year per listing.

Average price
$116.34above the $15 to $100 sweet spot
Price range
$20.96–$389.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$12K–$29K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #319 within Landscape Lighting. It carries 420 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#319in Landscape Lighting
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
420per listing
Listings tracked
83

04 · Newcomers

Amazon counts 23 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 23 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
23Amazon's first-year sales bar
Average brand age
45 months

Products

Top Landscape Lighting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$51K$102K$153K$204K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

26%

Top 20: 60%

Open market

18%

  • SUNVIE43%
  • PARTPHONER12%
  • LEONLITE10%
  • EDISHINE6%
  • REEGOLD6%
  • Gardencoin6%
  • Open — no brand owns it (12 brands, 18%)

Demand

Landscape Lighting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Landscape Lighting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • low voltage landscape lighting665K/yr
  • low voltage landscape lights153K/yr
  • sunvie low voltage landscape lights63K/yr
  • low voltage pathway lights60K/yr
  • led landscape lights45K/yr
  • landscape lighting kit36K/yr
  • low voltage lighting36K/yr
  • low voltage lights35K/yr
  • low voltage path lights30K/yr
  • 12v landscape lights27K/yr

Reviews and returns

What reviews say buyers love and hate about Landscape Lighting

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Durability”
4.1%of orders come back
“Doesn't last”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Landscape Lighting questions

Answered from the same tracked data.