lamp post
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$76.27avg listing price — sweet spot $15–$100
Market size
Good$842K$842K/yr · 806K searches
Review moat
Good544.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$23.90–$181.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, lamp post is a $842K/yr Amazon United States market (806K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
lamp post market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $763K–$953K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #253
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 1.8%
- Avg brand age
- 40 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
72 falling
Sellers
129
Top-5 brand share
32%
Top 20: 70%
Top-5 click share
22%
Top 20: 54%
Open market
63%
- PARTPHONER9%
- Joyoowild7%
- Windben6%
- Lotsky6%
- WISBEAM5%
- Design House4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top lamp post search terms
- lamp post88K/yr
- lamp posts outdoor lighting77K/yr
- outdoor lamp post79K/yr
- light posts for outside61K/yr
- pole lights outdoor55K/yr
- lamp post light fixture42K/yr
- outdoor light post42K/yr
- light post40K/yr
- outdoor post lights hard wired31K/yr
- post light fixture18K/yr
Top lamp post products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lotsky Outdoor Post Lights 15 Dusk to Dawn Lamp Pole Light Fixture Large Waterproof Aluminum Outside Exterior Black Lantern for Garden Porch Pathway Patio Yard
Lotsky$41.065.0★9 rev

Joyoowild 63 Solar Lamp Post Light 2 Pack Solar Light Posts for Outside Waterproof Outdoor Lamps for Patio Backyard Front Porch Decor Warm White Replaceable Bulb
Joyoowild$40.274.3★480 rev

PASAMIC Solar Post Lights Outdoor 2-Pack 63 Solar Lamp Posts Waterproof with 1 Replaceable Bulb Warm White Dusk to Dawn Pole Lights for Garden Patio Pathway
PASAMIC$37.774.3★2,224 rev

Windben Outdoor Post Light Waterproof Cast Aluminium Lamp Post Light Fixture Post Lantern with Pier Mount Base Matte Black 16.5in Suitable for Garden Yard Driveway etc
Windben$38.634.6★765 rev

Benany 76 Solar Lamp Post Lights with Planter Glass & Metal Street Light Outdoor Waterproof 60 Lumens Dusk to Dawn Solar Pole Light for Garden Yard Driveway Porch Patio Warm White
Benany$40.084.6★175 rev
Newest
by launch date
Lotsky Outdoor Post Lights 15 Dusk to Dawn Lamp Pole Light Fixture Large Waterproof Aluminum Outside Exterior Black Lantern for Garden Porch Pathway Patio Yard
Lotsky$41.069 rev

Benany 76 Solar Lamp Post Lights with Planter Glass & Metal Street Light Outdoor Waterproof 60 Lumens Dusk to Dawn Solar Pole Light for Garden Yard Driveway Porch Patio Warm White
Benany$40.08175 rev

PASAMIC Solar Post Lights Outdoor 2-Pack 63 Solar Lamp Posts Waterproof with 1 Replaceable Bulb Warm White Dusk to Dawn Pole Lights for Garden Patio Pathway
PASAMIC$37.772,224 rev

Joyoowild 63 Solar Lamp Post Light 2 Pack Solar Light Posts for Outside Waterproof Outdoor Lamps for Patio Backyard Front Porch Decor Warm White Replaceable Bulb
Joyoowild$40.27480 rev

Joyoowild 73 Aluminum Solar Lamp Post Light 3-Head Solar Light Posts for Outside Waterproof 90Lm Outdoor Lamps for Patio Backyard Front Porch Decor Warm White Replaceable Bulb
Joyoowild$67.23136 rev
Trending
90-day click momentum
Lotsky Outdoor Post Lights 15 Dusk to Dawn Lamp Pole Light Fixture Large Waterproof Aluminum Outside Exterior Black Lantern for Garden Porch Pathway Patio Yard
Lotsky$41.065.0★

Design House Oakmont Outdoor Lamp Post Integrated Outlet Weather-Resistant Powder-Coated Steel 15.5-in. Plastic Cross-Arm Easy Installation Black 3 in. Diameter x 80 in. H 579714
Design House$60.424.6★

Benany 76 Solar Lamp Post Lights with Planter Glass & Metal Street Light Outdoor Waterproof 60 Lumens Dusk to Dawn Solar Pole Light for Garden Yard Driveway Porch Patio Warm White
Benany$40.084.6★

Joyoowild 73 Aluminum Solar Lamp Post Light 3-Head Solar Light Posts for Outside Waterproof 90Lm Outdoor Lamps for Patio Backyard Front Porch Decor Warm White Replaceable Bulb
Joyoowild$67.234.2★

Mayne Signature Lamp Post with Post Mount White
Mayne$154.434.4★
What buyers say about lamp post
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“EASY ASSEMBLY”
“Awesome quality”
“Fairly priced”
“These are sturdy”
“Built well”
“As advertised”
“have held up very well”
“Easy to clean”
“Great fit”
What buyers complain about
“Not strong”
“Bad quality”
“break easy”
“Doesnt fit like it should”
“Not bright enough”
“Assembly was a pain”
“Should be cheaper”
“not functional”
“Cheap material”
“False advertising”
Top return reasons
Common questions
- Is lamp post profitable to sell on Amazon United States?
- The niche generates $842K/yr across 106 tracked products. 8 of 21 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Worth a look (62/100).
- How competitive is the lamp post niche?
- 72 brands and 129 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in lamp post?
- Top complaints mined from reviews: Strength, Quality-Overall, Durability. The return rate is 3.9%.
- When does demand for lamp post peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the lamp post niche?
- Listings span $23.90–$181.81; the average listing price is $76.27 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.