Skip to content
62

lamp post

Worth a look

Shows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 38Conversion 17Competition 93Returns 39Price range 48Avg price 84Brand share 96Review moat 74Quality gap 57

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$76.27

avg listing price — sweet spot $15–$100

Market size

Good$842K

$842K/yr · 806K searches

Review moat

Good544.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$23.90–$181.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Growth

Okay+10.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, lamp post is a $842K/yr Amazon United States market (806K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

lamp post market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$763K–$953K
units × avg price
Conversion rate
1.4%
Avg BSR
#253
Page quality
0%
Prime
96%
Sponsored
96%
Out of stock
1.8%
Avg brand age
40 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

72 falling

Sellers

129

Top-5 brand share

32%

Top 20: 70%

Top-5 click share

22%

Top 20: 54%

Open market

63%

  • PARTPHONER9%
  • Joyoowild7%
  • Windben6%
  • Lotsky6%
  • WISBEAM5%
  • Design House4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.7% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top lamp post search terms

  • lamp post88K/yr
  • lamp posts outdoor lighting77K/yr
  • outdoor lamp post79K/yr
  • light posts for outside61K/yr
  • pole lights outdoor55K/yr
  • lamp post light fixture42K/yr
  • outdoor light post42K/yr
  • light post40K/yr
  • outdoor post lights hard wired31K/yr
  • post light fixture18K/yr
All search terms

Top lamp post products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$17K4%$34K6%$51K8%$67K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lamp post

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow25%

“Bright light”

Assembly/Installation17%

“EASY ASSEMBLY”

Quality-Overall10%

“Awesome quality”

Value For Money6%

“Fairly priced”

Strength6%

“These are sturdy”

Design-Overall4%

“Built well”

Advertised Vs Actual Product4%

“As advertised”

Durability3%

“have held up very well”

Ease Of Use2%

“Easy to clean”

Size-Overall2%

“Great fit”

What buyers complain about

Strength15%

“Not strong”

Quality-Overall13%

“Bad quality”

Durability13%

“break easy”

Size-Overall7%

“Doesnt fit like it should”

Brightness/Shine/Glow7%

“Not bright enough”

Assembly/Installation4%

“Assembly was a pain”

Value For Money3%

“Should be cheaper”

Functionality-Overall3%

“not functional”

Material Quality2%

“Cheap material”

Advertised Vs Actual Product2%

“False advertising”

Top return reasons

Size-Overall22%
Strength11%
Defective Material/Parts10%
Brightness/Shine/Glow9%
Advertised Vs Actual Product7%
Functionality-Overall5%
Quality-Overall5%
Value For Money4%
Bulb Flicker/Dimming/Color3%
Mechanism Issues3%

Common questions

Is lamp post profitable to sell on Amazon United States?
The niche generates $842K/yr across 106 tracked products. 8 of 21 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the lamp post niche?
72 brands and 129 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in lamp post?
Top complaints mined from reviews: Strength, Quality-Overall, Durability. The return rate is 3.9%.
When does demand for lamp post peak?
Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the lamp post niche?
Listings span $23.90–$181.81; the average listing price is $76.27 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.