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Lamp Post

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 1.4% of searches, so Lamp Post is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 48
Market size
$842K/yr806K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
22%top-5 click share · 72 brands · 129 sellers

Flapen Score

Lamp Post against its category

The dotted line is the Tools & Home Improvement average. Past it, Lamp Post is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lamp Post market on Amazon at a glance

Shoppers on Amazon United States searched for Lamp Post 806K times last year and spent an estimated $842K. The top 5 brands take 32% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 806K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $842K a year.

Searches, last 12 months
806K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
1.4%
Market size, estimated
$842Ka year
Peak month
November1.7× the quietest month
Top search term
lamp post88K searches a year

02 · Price

A sale here is worth $76.27.

Listings sell for $76.27 on average, from $23.90 to $181.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $76.27 that is $8K to $19K a year per listing.

Average price
$76.27inside the $15 to $100 sweet spot
Price range
$23.90–$181.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$8K–$19K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #253 within Post Lights. It carries 545 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
1.8%
Average rank
#253in Post Lights
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
545per listing
Listings tracked
106

04 · Newcomers

Amazon counts 8 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
8Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lamp Post products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$17K$34K$51K$67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

72 falling

Sellers

129

Top-5 brand share

32%

Top 20: 70%

Top-5 click share

22%

Top 20: 54%

Open market

63%

  • PARTPHONER9%
  • Joyoowild7%
  • Windben6%
  • Lotsky6%
  • WISBEAM5%
  • Design House4%

Demand

Lamp Post search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Lamp Post search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lamp post88K/yr
  • lamp posts outdoor lighting77K/yr
  • outdoor lamp post79K/yr
  • light posts for outside61K/yr
  • pole lights outdoor55K/yr
  • lamp post light fixture42K/yr
  • outdoor light post42K/yr
  • light post40K/yr
  • outdoor post lights hard wired31K/yr
  • post light fixture18K/yr

Reviews and returns

What reviews say buyers love and hate about Lamp Post

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Strength”
3.9%of orders come back
“Not strong”
A buyer, on “Strength”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lamp Post questions

Answered from the same tracked data.