lamp cord
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.92–$29.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,198.42avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Market size
Okay$201K$201K/yr · 217K searches
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, lamp cord is a $201K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
lamp cord market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $157K–$188K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #405
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 6.5%
- Avg brand age
- 47 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
35
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
52%
Top 20: 86%
Open market
27%
- GooChan23%
- GE21%
- Creative Hobbies16%
- Westinghouse5%
- B&P Lamp5%
- NAOEVO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top lamp cord search terms
- lamp cord87K/yr
- lamp cord replacement33K/yr
- lamp wire31K/yr
- replacement lamp cord13K/yr
- lamp cord with plug11K/yr
- lamp replacement cord8K/yr
- lamp cords5K/yr
- lamp cord repair kit4K/yr
- black lamp cord5K/yr
- replacement cord for lamp4K/yr
Top lamp cord products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE Power Gear 8 Ft Lamp Cord Polarized Molded Plug 2-Prong DIY Repair/Replacement UL Listed Black 54435
GE$6.974.7★4,705 rev
Lamp Cord 12 Foot Lamp Power Cord with End Plug UL Listed Wire Lead for Lamp Repair SPT-1 18AWG (Black 12FT / 2PCS)
GooChan$9.834.8★117 rev
Creative Hobbies Rayon Cloth Covered Electric Lamp Cord with End Plug Stripped Ends Ready for Wiring - 8 Foot SPT-2 UL Listed (Brown)
Creative Hobbies$7.944.8★1,891 rev
Lamp Cord 12 Foot Lamp Power Cord with End Plug UL Listed Wire Lead for Lamp Repair SPT-1 18AWG (Clear Silver 12FT / 2PCS)
GooChan$9.884.8★117 rev
GE Power Gear 8 Ft Lamp Cord Polarized Molded Plug 2-Prong DIY Repair/Replacement UL Listed White 54475
GE$6.934.7★4,705 rev
Newest
by launch dateLamp Cord 12 Foot Lamp Power Cord with End Plug UL Listed Wire Lead for Lamp Repair SPT-1 18AWG (Black 12FT / 2PCS)
GooChan$9.83117 rev
Lamp Cord 12 Foot Lamp Power Cord with End Plug UL Listed Wire Lead for Lamp Repair SPT-1 18AWG (Clear Silver 12FT / 2PCS)
GooChan$9.88117 rev
Lamp Cord 12 Foot Lamp Power Cord with End Plug UL Listed Wire Lead for Lamp Repair SPT-1 18AWG (Clear Bronze 12FT / 2PCS)
GooChan$10.13117 rev
8 Feet Rayon Cloth Covered Replacement Lamp Cord with End Plug for Antique Lamp Repair DIY Project SPT-1 Electric Wire 18 AWG Stripped Ends 2 Pack Brown Color
atiyoc$14.47104 rev
PLUGTUL 8 FT Lamp Cord Replacement Power Cord 2 Prong Protect for DIY Repair/Replacement 18/2 SPT-2 Wire ETL Listed
PLUGTUL$6.9256 rev
Trending
90-day click momentum
B&P Lamp Antique Brass Lamp Cord 10 Foot Long SPT-1 Wire UL Listed
B&P Lamp$13.504.7★
Lamp Cord 12 Foot Lamp Power Cord with End Plug UL Listed Wire Lead for Lamp Repair SPT-1 18AWG (Black 12FT / 2PCS)
GooChan$9.834.8★
GE Power Gear 8 Ft Lamp Cord Polarized Molded Plug 2-Prong DIY Repair/Replacement UL Listed Black 54435
GE$6.974.7★
B&P Lamp Antique Brass Lamp Cord 8 Foot Long SPT-2 Wire UL Listed
B&P Lamp$11.654.7★
Lamp Cord 12 Foot Lamp Power Cord with End Plug UL Listed Wire Lead for Lamp Repair SPT-1 18AWG (Clear Silver 12FT / 2PCS)
GooChan$9.884.8★
What buyers say about lamp cord
What buyers praise and complain about, mined from review topics.What buyers love
“the quality of the wire is great”
“Product is as advertised”
“Ease of use”
“Fair price”
“Easy to install”
“This kit made it so easy to repair”
“everything does work- so ithats good-”
“Does the job”
“I love the color of the cord”
“should hold up well”
What buyers complain about
“Junk that broke after a couple of weeks”
“Too large”
“Junk that broke after a couple of weeks”
“Horrible instructions”
“Color issue”
“Dimmer function doesn't work”
“I suppose they had to cut costs somewhere”
“They said it was flexible, it isnt”
“Had clearly been a return”
“At first I thought the cable was too thick to drape nicely”
Top return reasons
Common questions
- Is lamp cord profitable to sell on Amazon United States?
- The niche generates $201K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the lamp cord niche?
- 21 brands and 35 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in lamp cord?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.5%.
- When does demand for lamp cord peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the lamp cord niche?
- Listings span $6.92–$29.97; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 1,198 reviews — the moat a new listing must climb.