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Lamello

Fail

The top 5 brands take 100% of clicks, so Lamello is a Fail.

Flapen Score
28
28 / 100
Ranks 9,312 of 9,536 Tools & Home Improvement niches · −20 vs the category median of 48
Market size
$222K/yr48K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
96%top-5 click share · 2 brands · 5 sellers

Flapen Score

Lamello against its category

The dotted line is the Tools & Home Improvement average. Past it, Lamello is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lamello market on Amazon at a glance

Shoppers on Amazon United States searched for Lamello 48K times last year and spent an estimated $222K. All 2 brands take every click. Demand peaks in Aug–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
0.6%
Market size, estimated
$222Ka year
Peak month
November2.0× the quietest month
Top search term
lamello zeta p224K searches a year

02 · Price

A sale here is worth $730.66.

Listings sell for $730.66 on average, from $46.47 to $2112.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $730.66 that is $0 to $73K a year per listing.

Average price
$730.66above the $15 to $100 sweet spot
Price range
$46.47–$2112.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$73K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #625 within Power Tools. It carries 137 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
33%
Out of stock, average day
8.3%
Average rank
#625in Power Tools
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
137per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Lamello products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

$0$33K$67K$100K$133K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Lamello89%
  • KNAPP11%
  • Open — no brand owns it (0%)

Demand

Lamello search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Lamello search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lamello zeta p224K/yr
  • lamello13K/yr
  • lamello biscuit joiner8K/yr
  • lamello biscuits3K/yr

Reviews and returns

What reviews say buyers love and hate about Lamello

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
26%of negative reviews mention “Ease Of Use”
1.1%of orders come back
“It's not easy”
A buyer, on “Ease Of Use”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lamello questions

Answered from the same tracked data.