Ladders 6 Ft

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $936K a year.

Searches, last 12 months

301K

Growth, 90 days vs prior 90

+9.1%

Conversion, latest week

4.1%

Market size, estimated

$936Ka year

Peak month

December5.0× the quietest month

Top search term

4 step ladder folding step stool63K searches a year

Listings sell for $75.68 on average, from $26.50 to $149.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $75.68 that is $8K to $19K a year per listing.

Average price

$75.68inside the $15 to $100 sweet spot

Price range

$26.50–$149.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$8K–$19K

Returns

1.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #107 within Ladders. It carries 2,302 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

92%

Out of stock, average day

4.9%

Average rank

#107in Ladders

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,302per listing

Listings tracked

84

29 products launched here in the last 12 months. Amazon counts 27 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

27Amazon's first-year sales bar

Average brand age

37 months