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Lacquer Spray

Fail

The top 5 brands take 97% of clicks, so Lacquer Spray is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$98K/yr90K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
78%top-5 click share · 6 brands · 66 sellers

Flapen Score

Lacquer Spray against its category

The dotted line is the Tools & Home Improvement average. Past it, Lacquer Spray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lacquer Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Lacquer Spray 90K times last year and spent an estimated $98K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
8.3%
Market size, estimated
$98Ka year
Peak month
November4.6× the quietest month
Top search term
lacquer spray35K searches a year

02 · Price

A sale here is worth $13.17.

Listings sell for $13.17 on average, from $5.26 to $35.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $13.17 that is $10K to $13K a year per listing.

Average price
$13.17under the $15 to $100 sweet spot
Price range
$5.26–$35.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #62 within Paint & Primer. It carries 9,907 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#62in Paint & Primer
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
9,907per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Lacquer Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$15K$29K$44K$59K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

66

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Rust-Oleum68%
  • Krylon11%
  • Minwax10%
  • Polar Specialist Coatings5%
  • Watco4%
  • JENOLITE3%
  • Open — no brand owns it (0%)

Demand

Lacquer Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Lacquer Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lacquer spray35K/yr
  • spray lacquer17K/yr
  • clear lacquer spray12K/yr
  • lacquer spray paint11K/yr
  • spray lacquer for wood9K/yr
  • rustoleum lacquer spray3K/yr
  • spray lacquer clear3K/yr

Reviews and returns

What reviews say buyers love and hate about Lacquer Spray

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Spray/Flow”
<0.1%of orders come back, a rate Amazon rounds to zero
“spray hard for coverage”
A buyer, on “Spray/Flow”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lacquer Spray questions

Answered from the same tracked data.